Maria Del Mar Osorio

Piloting and coordination of multi-channel CRM campaigns (email, push, web push) via Batch: creation of the CRM schedule, definition of targets and wording, implementation of campaigns, sending and monitoring. Monitoring of operational deployment and compliance with campaign schedules. Coordination with marketing, sales, and creative teams. Performance analysis (KPIs, A/B tests) and identification of improvement opportunities. CRM watch and benchmark of best practices to optimize engagement and campaign performance.

Management and coordination of CRM email campaigns via Salesforce Pardot. Campaign management: targeting, configuration, routing, and monitoring of dispatches. Management of schedules and coordination with sales and marketing teams. Implementation and optimization of automated customer journeys and CRM triggers. Performance analysis via KPI dashboards and optimization recommendations. Exploitation of customer insights (Qualtrics, NPS, verbatim) to improve CRM systems. Contribution to the continuous improvement of CRM data quality. Development of digital educational content (videos, presentations, e-learning modules Rise/Storyline) for the training of sales teams and clients.

Prospecting in Spanish and English-speaking markets, lead qualification, and support through to sale.