Freelancer profile translated to English.
Back to original languageAbout Laura
I optimize your customer journey based on UX data.
🎯 The goal: reduce leakage and increase conversions.
✅ Result: increase sales without increasing the advertising budget.
► What I offer
1. CRO Audit
> Analysis of the user journey and UX data
> Analysis of the site's UX architecture
> Identification of friction points
> Identification of untapped opportunities
> Recommendations for optimization to implement
2. A/B Testing
> Performance of a CRO audit
> Creation of an optimization roadmap
> Management of A/B tests via an A/B testing tool
> Participation in the implementation of successful tests on the site
►My tools
> Data: Google Analytics, Hotjar, ContentSquare, Google Tag Manager
> A/B testing: A/B tasty, Kameleoon
🏅 Certified Hotjar, Google Analytics, ContentSquare & Kameleoon
►About me
> +5 years of experience in E-commerce & CRO (large groups, agencies, consulting): The Kooples, Decathlon, Simone Pérèle, Sanofi, Nexity and others
> 360° approach: I address conversion in its entirety: acquisition, data, product, and user experience, to improve performance at every stage of the user journey.
> Graduated with a master's degree in digital strategy
📩 Feel free to contact me, I usually reply within the hour.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- FreelanceCRO ManagerJune 2025 - Today (1 year)As CRO Manager, my role is to optimize website conversion rates through a structured, data-driven approach.>Define CRO strategy and roadmap:Prioritize tests based on business impact and feasibility.>Analyze user journeys and behaviors:Identify friction points and opportunities from UX and analytics data. Determine hypotheses to test.>Implement and configure collection tools:Set up tracking, web analytics, and UX analytics tools to ensure data reliability and enrichment. Consent Management Platform (CMP).>Create test mockups:Design wireframes and prototypes to translate hypotheses into concrete, testable solutions.>Manage A/B tests (optimization & personalization):Validate hypotheses through structured A/B tests.>Implement winning tests:Collaborate with Marketing, Product, Tech, and Design teams to implement successful tests.
- ElevateData Marketing ConsultantDIGITAL AND ITNovember 2022 - March 2025 (2 years and 4 months)Paris, FranceAs a Data Marketing Consultant, I assisted companies such as Sanofi, Decathlon, and The Kooples in fully leveraging their web and marketing data to improve their digital performance.>KPI Definition:Translate business and digital challenges into clear, measurable performance indicators.>Implementation and management of collection tools:Tracking, Web Analytics, UX analytics, Consent Management Platform (CMP), to enrich, validate, and optimize web data collection.>Performance Analysis:Identify growth and optimization opportunities by analyzing web and marketing data.>Conversion Rate Optimization (CRO):Design and manage data-driven A/B tests to improve user experience and maximize conversions.>Data Visualization:Create and configure interactive dashboards, facilitating access and use of web data by all teams.Tools:Analytics: Google Analytics 4, Piano Analytics, Piwik ProTracking: Google Tag ManagerCMP: OneTrust, Cookie BotCRO: ContentSquare, A/B Tasty, KameleoonDashboarding: Looker Studio, Tableau, FigmaCRM: Salesforce
- NexityDigital Marketing OfficerREAL ESTATESeptember 2020 - September 2022 (2 years)Paris, FranceAs a Digital Marketing Officer, my mission was to develop prospect acquisition and enhance brand visibility and awareness.>Lead Generation:Develop multi-channel acquisition strategies (defining objectives, levers, KPIs, budget allocation, targeting, deliverables) to generate qualified leads.>Analysis and optimization of advertising campaigns (social ads, SEA, emailing, SMS, affiliate, etc.):Monitor KPIs, recommend optimizations in a continuous improvement approach.>Digital Project Management:Brief internal/external experts on expected deliverables (landing page, emailing, content), coordinate to ensure quality, consistency, and deadlines.>Email Marketing:Design and set up email marketing campaigns (email sequences, audience segmentation), monitor performance (deliverability, open rates, CTR).>Landing Pages:Design optimized landing pages to maximize the conversion of traffic generated by advertising campaigns.>UI Design:Design optimized landing page and emailing mockups (layout and copywriting) for conversion.>Innovation:Study and propose new innovative mechanics to boost the conversion funnel and digital campaigns.>Content Creation:Produce engaging and attractive visuals and videos adapted to different channels (social ads, social media, landing page, emailing).>Digital Communication:Develop editorial calendars and write posts adapted to each network (Facebook, LinkedIn).>Internal Communication:Develop and implement internal communication tools (newsletters, webinars, articles).
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Education
- Master in Digital Strategy and Project ManagementSUPDEWEB2022Objectif du programme : Maîtriser la gestion de projet digital. Principaux sujets étudiés : Gestion de projet digital, méthodologie SCRUM, analyse de données, growth hacking, traffic management, UX/UI design, programmation web (HTML, CSS, JavaScript, SQL) et d’autres.
- Bachelor in E-commerce and Digital MarketingSUPDEWEB2020Objectif du programme : Maîtriser les principaux leviers d’acquisition digital et plateforme e-commerce. Principaux sujets étudiés : CMS, SEA, SEO, SMA, growth hacking, web design, marketing d'influence, stratégie d’image de marque et d’autres.