About Maria Carolina
Spanish
Native or bilingual
English
Native or bilingual
Portuguese
Basic
French
Conversational
Experience
- MCDM StrategiesFounder of a Digital Marketing ConsultancyE-COMMERCEJuly 2022 - Today (3 years and 11 months)Panamá, PanamaFor industries of sports, health, food, restaurants, education, investments, finances, logistics, wellness and sustainability.• Created several marketing business plans, based on objectives, strategies, goals, results, optimizations, and automations.• Design the digital ecosystem containing social media, rebranding, email and influencer marketing• Develop and implement the plan, conduct research, facilitate interviews, and oversee the selection process for building the new department within the company.• Lead Generation through automated LinkedIn messages• Provide insights and recommendations for continuous improvement on each brand while driving innovative storytelling and content formats.
- COPA AIRLINESEmil Marketing and Online SalesTRAVEL AND TOURISMFebruary 2017 - Today (9 years and 4 months)Panama City, Panama- Strategy, content development, coordinate execution (legal requirements, approval) and report results of +2K campaigns and promotions. Platform expert for reports to VPs.- Creation of 3 automated campaigns with Business Intelligence department in 2 years that resulted in +USD 500K sales, from scratch with a team of 5 people focused on the sales cycle.- Coordination of the email business cycle for promotional, loyalty, customer service, online products and agencies, to improve performance and prioritize impact on client journey.- Worked with different teams and numerous interns to brainstorm new ideas, strategies and campaigns and guide them to effectively execute them.
- COPA AIRLINESSEM and Digital PerformanceTRAVEL AND TOURISMAugust 2016 - February 2017 (6 months)Panama City, Panama- Management of paid media for definition of strategy, compilation and analysis of results.- Oversee the results of social media and email marketing campaigns- Creation of a department from scratch that will review the results of all marketing efforts- Develop dashboards, reports and presentations of all marketing campaign results- Suggest process efficiency and give recommendations for future opportunities.
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Education
- Master of Digital Marketing & EcommerceEAE BUSINESS SCHOOL2023Master of Digital Marketing & Ecommerce
- Maestria de Mercadeo, MarketingUniversidad de Chile2017Maestria de Mercadeo, Marketing