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Maria Carolina CandanedoMC

Maria Carolina Candanedo

Digital Marketing Specialist -Strategy Automation

€100/day
Madrid, ES
8-15 years

Average response time: 1 hour

About Maria Carolina

Enthusiastic and energetic personality. Interest in innovation, strategies, and automation for better use of our time. Adaptable to business cultures and passionate about connecting energetic teams in an energetic to achieve common goals.

As a Digital Marketing expert, entrepreneur, and business manager, I'm always looking for new opportunities.

I've worked with teams from Marketing, Business Intelligence, Legal, Auditory, Customer Experience, Sales, Pricing & Revenue Management, for different projects that were effectively handled in a peaceful environment and with efficient teamwork.

My energetic and motivational personality gives me very useful problem-solving skills. Through my leadership, communication, and team-building skills, we were able to successfully finish different projects and goals such as increasing email revenue by 15% YOY, implementing 3 automated campaigns, decreasing 60% of the time, and decreasing 40% of costs and expenses.

As far as my consultancy experience, I've been able to provide guidance and new ideas to small to medium size businesses looking to expand their digital marketing efforts. I create a digital ecosystem based on objectives, strategies, goals, results, optimization, and automation. The business I've worked for have gained a clear knowledge of the channels and strategies that each of their digital channel and the campaign will perform the most.
  • Spanish

    Native or bilingual

  • English

    Native or bilingual

  • Portuguese

    Basic

  • French

    Conversational

Remote only
Primarily works remotely

Experience

  • MCDM Strategies
    Founder of a Digital Marketing Consultancy
    E-COMMERCE
    July 2022 - Today (3 years and 11 months)
    Panamá, Panama
    For industries of sports, health, food, restaurants, education, investments, finances, logistics, wellness and sustainability.
    • Created several marketing business plans, based on objectives, strategies, goals, results, optimizations, and automations.
    • Design the digital ecosystem containing social media, rebranding, email and influencer marketing
    • Develop and implement the plan, conduct research, facilitate interviews, and oversee the selection process for building the new department within the company.
    • Lead Generation through automated LinkedIn messages
    • Provide insights and recommendations for continuous improvement on each brand while driving innovative storytelling and content formats.
    Metricool Estrategia de Marketing Digital Google Marketing Redes sociales Mailchimp
  • COPA AIRLINES
    Emil Marketing and Online Sales
    TRAVEL AND TOURISM
    February 2017 - Today (9 years and 4 months)
    Panama City, Panama

    - Strategy, content development, coordinate execution (legal requirements, approval) and report results of +2K campaigns and promotions. Platform expert for reports to VPs.
    - Creation of 3 automated campaigns with Business Intelligence department in 2 years that resulted in +USD 500K sales, from scratch with a team of 5 people focused on the sales cycle.
    - Coordination of the email business cycle for promotional, loyalty, customer service, online products and agencies, to improve performance and prioritize impact on client journey.
    - Worked with different teams and numerous interns to brainstorm new ideas, strategies and campaigns and guide them to effectively execute them.
    Estrategia de Marketing Digital Google Marketing Redes sociales Mailchimp
  • COPA AIRLINES
    SEM and Digital Performance
    TRAVEL AND TOURISM
    August 2016 - February 2017 (6 months)
    Panama City, Panama
    - Management of paid media for definition of strategy, compilation and analysis of results.
    - Oversee the results of social media and email marketing campaigns
    - Creation of a department from scratch that will review the results of all marketing efforts
    - Develop dashboards, reports and presentations of all marketing campaign results
    - Suggest process efficiency and give recommendations for future opportunities.
    SEM SEO Dotdigital Tableau Desktop Microsoft Excel

Recommendations

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Former user and 2 other people have recommended Maria Carolina

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Education

  • Master of Digital Marketing & Ecommerce
    EAE BUSINESS SCHOOL
    2023
    Master of Digital Marketing & Ecommerce
  • Maestria de Mercadeo, Marketing
    Universidad de Chile
    2017
    Maestria de Mercadeo, Marketing

Skill set (14)

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