Freelancer profile translated to English.

Description

Marketing Leader with solid experience in creating, implementing, and monitoring customer-centric strategies based on behavioral analysis, market intelligence, and data analytics. Extensive background in designing, launching, and developing products, services, and channels, generating differentiated experiences and optimizing business profitability. Focused on brand positioning, strategic alliance management, and leadership of multidisciplinary teams.

Focused on Strategic Consulting starting from the strategic business direction and alignment of efforts of the different areas of companies to fulfill their mission and achieve their objectives and goals, increasing business revenue, efficiency, and competitiveness to stand out from the competition by taking advantage of all possible market opportunities.

Languages

Spanish
Native or bilingual

Workplace preferences

Can work on-site

Bogotá (up to 50km)

Consultoría Estratégica
Strategic Consultant
BANKING AND INSURANCE
September 2016 - Today (9 years and 9 months)
Bogotá, Colombia
Definition of the strategic business direction and alignment of efforts of the different areas of companies to fulfill their mission and achieve their objectives and goals.
Increase in business revenue, efficiency, and competitiveness to stand out from the competition by taking advantage of all possible market opportunities.
Identification of improvement opportunities and optimization of costs and processes through customer experience strategies.
Helm Bank
Market Intelligence Manager
BANKING AND INSURANCE
September 2011 - December 2014 (3 years and 3 months)
Bogotá, Colombia
Responsible for generating business opportunities through the control and monitoring of data analytics, segmentation strategies, added value to the Bank's and affiliates' products and clients, based on proposals for differentiating strategies.
• Achieved a 50% increase in customer deepening indicator.
• Developed the Campaign Committees for Personal Banking and Legal Banking, centralizing Product, Credit, and Channels areas in Marketing, optimizing campaign effectiveness per customer, based on Market Intelligence and Data Analytics.
Strategic Leadership Brand Strategy Banking and Financial Services User Experience Marketing
HSBC
Marketing and Advertising Manager
BANKING AND INSURANCE
March 2006 - August 2011 (5 years and 5 months)
Bogotá, Colombia
Responsible for the development of local and global strategic guidelines for capturing new markets, serving as an essential link within the Region, definition of the Marketing and Advertising Plan and Budget.
Digital Marketing Strategic Planning Public Relations Media Planning Global Branding