Freelancer profile translated to English.

Description

🌍 Digital Marketing & Business Internationalization Consultant | +20 years of experience | 6 Languages

I am Maria Bouafif, an expert in strategic digital marketing and business internationalization. I support SMEs, startups, and professionals in their digital growth in France, Europe, the Gulf countries, Asia, and North Africa.

My expertise covers SEO, content marketing, social media, video & Reels creation, intercultural copywriting, digital export, and digital marketing & artificial intelligence training — all in 6 languages: French, Italian, English, Romanian, Spanish, and Russian.

Development and management of Digital Marketing and Social Media Management strategies for a wide range of sectors, both B2B and B2C.

Main business sectors:

▸ Food Industry — B2B & B2C

▸ Apparel & Fashion — B2C

▸ Cosmetics & Beauty — B2C

▸ Furniture & Decoration — B2B & B2C

▸ Building & Civil Engineering — B2B

▸ Pharmaceutical & Health — B2B & B2C

▸ Hotel & Restaurant Industry (HORECA) — B2B & B2C

▸ Tourism & Travel — B2C

▸ Medical & Wellness Clinics — B2C

▸ Events & Entertainment — B2B & B2C

▸ Tech & SaaS — B2B

▸ E-commerce & Retail — B2C

▸ Finance & Insurance — B2B & B2C

▸ Real Estate — B2B & B2C

▸ Training & Education — B2B & B2C

▸ Business Services & Consulting — B2B

▸ Luxury & Premium — B2C

▸ Startups & Scale-ups — B2B & B2C

▸ Industry & Manufacturing — B2B

▸ NGOs & Associations — B2B & B2C

▸ Legal & Law — B2B & B2C

▸ Architecture, Design & Urban Planning — B2B & B2C

📩 Would you like to know more about my services or discuss your project? Contact me directly on Malt. First exchange is free and without obligation — I respond within 24 hours.

Languages

Italian
Native or bilingual
Romanian
Native or bilingual
French
Fluent
English
Fluent
Russian
Fluent
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

Dalisi Group Italie
Digital Marketing Manager
CIVIL ENGINEERING
January 2024 - December 2025 (1 year and 11 months)
Milan, Italy
▸ Dalisi Group is an Italian startup specializing in the supply and installation of PVC, aluminum, and wood door frames, security doors, panoramic glazing, and bioclimatic pergolas. At the start: zero digital presence, zero brand identity.
🎯 Objective
Create a complete digital presence from scratch for two simultaneous target audiences:
B2B: construction companies, architects, real estate investors, surveyors, showrooms
B2C: individuals aged 34–62, medium-high income, renovation and energy efficiency projects
⚙️ Mission accomplished
→ Creation of the name, logo, and complete graphic charter
→ Website development with SEO-optimized texts for Google Italia
→ Creation and management of social media: Facebook · Instagram · LinkedIn
→ B2B & B2C email marketing strategy and nurturing sequences
→ Multi-channel digital prospecting and lead qualification
→ Integrated annual communication plan
📊 Results
✔ Brand identity created in less than 3 months
✔ Website ranked on Google from launch
✔ First qualified B2B leads in 60 days
✔ Brand awareness built simultaneously B2B & B2C
💬 This project demonstrates my ability to manage a digital project from A to Z — strategy, execution, and measurable results.
Facebook Website
Brand Strategy & Brand Identity Branding Social Media Website Creation Copywriting
Beart Projects Italie
International Marketing Strategy & E-commerce Manager
FASHION AND COSMETICS
March 2018 - June 2019 (1 year and 3 months)
Parme, Italy
A leading Italian brand in motorcycle fashion, HolyFreedom offers high-end clothing and accessories for bikers. Present on Instagram, Facebook, and TikTok, the brand had strong brand awareness in Italy. The objective: transform this awareness into measurable international growth.
🎯 Objective
Identify priority markets and develop a B2B & B2C digital internationalization strategy.
B2B: importers, distributors, specialized motorcycle showrooms
B2C: passionate bikers via e-commerce holyfreedom.com
⚙️ Mission accomplished
→ International market research on 18 high-potential countries
→ International e-commerce strategy with cultural adaptation per market
→ B2B prospecting: qualification of importers, distributors, and showrooms by region
→ Social media audit and strategy: Instagram · Facebook · TikTok
Identified markets:
🇪🇺 Germany · France · Switzerland · UK · Spain · Portugal · Romania · Poland · Hungary
🌏 Indonesia · India · South Korea · Japan · UAE · Taiwan
🌎 United States · Australia
📊 Results
✔ 18 markets mapped and prioritized
✔ E-commerce strategy defined for Europe & Asia
✔ Qualified B2B pipeline by country
✔ Operational roadmap across 4 continents
💬 This project demonstrates my expertise in digital export and internationalization applied to fashion and lifestyle — market analysis, B2B & B2C, international social media.
Instagram Ads Social Media & Video Content Creation International Development Digital Transformation TikTok
Consultante indépendante — Partita IVA (Italie)
Strategic Digital Marketing & Internationalization Expert
February 2007 - Today (19 years and 6 months)
Milan, Italy
▸ Design and implementation of digital marketing strategies for companies in various business sectors
▸ Strategic consulting in web marketing, social media marketing, and digital innovation for export and import
▸ Specialized online training in digital marketing and internationalization for companies
▸ Creation and implementation of content strategies on various social platforms
Internationalization & Digital Export Digital Marketing Strategy International Development SEO & Content Marketing Social Media