About María Antonieta
English
Fluent
Spanish
Native or bilingual
French
Fluent
Experience
- Oscar Favourites Dog Raw SnacksBranding and Packaging Design for Oscar's Favourites Dog Raw SnacksSOCIAL NETWORKSSeptember 2024 - November 2024 (3 months)Luxembourg, LuxembourgBranding Design for Oscar’s Favourites Dog Raw SnacksCreation of a strong and authentic visual identity reflecting the quality, naturalness, and commitment of the brand to animal welfare. The objective is to convey values of trust and authenticity, essential for establishing a lasting connection with dog owners.Development of an attractive and coherent design, positioning Oscar’s Favourites as a reference in the raw and nutritious snacks market. The visual identity aims to create a strong emotional connection with consumers, reinforcing their commitment to the brand.Design of packaging inspired by Oscar, the emblematic mascot, integrating graphic elements that capture his charm, vitality, and benevolent character. A design conceived to seduce and retain, highlighting the uniqueness of the brand and its benevolent approach to canine nutrition.
- Casa ZanoniCreation of a visual identity and high-end packaging for Casa ZanoniRETAIL (SMALL BUSINESS)June 2024 - September 2024 (3 months)Paris, FranceVisual Identity & Premium Packaging for Casa ZanoniDesign of an elegant and high-end visual identity, inspired by the codes of luxury. Creation of a refined logo, accompanied by a sophisticated color palette and original typographies, to reflect the prestige and excellence of the brand's Italian products.Development of premium packaging, combining quality materials, careful finishes, and clean design, to enhance the authenticity and know-how of Casa Zanoni. A visual universe that embodies elegance and Italian excellence.
- Von Dutch FranceLookbook and Catalog CreationRETAIL (SMALL BUSINESS)May 2023 - February 2024 (10 months)Paris, FranceCreation of Lookbook and Catalog 2023-2024Development and artistic direction of the brand's Lookbook and catalog for the spring-summer and autumn-winter 2023-2024 collections. Design of an elegant and coherent layout, including retouching of photographs of models and accessories for a high-end rendering.Production of promotional videos and dynamic animations, optimized for social networks (Instagram, Facebook), to strengthen the brand's identity and maximize its visual impact.
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Education
- CommunicationAutonomous University of San Luis Potosí (Universidad Autónoma de San Luis Potosí) - Mexico2008- Reflexion sur la production et la transformation de la communication dans toutes ses dimensions. - Detecter les nécessités sociales à travers les diverses techniques d'investigation ddes Siences sociales et humaines. - Maitriser les languages des différents médias de communication de masse. - Développer la promotion culturelle et renforcer l'identité collective.
- Diploma in Visual Communication (diploma en Comunicación Visual)University of Cantabria (Universidad de Cantabria) - Spain2011