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Maria Antonia FernandezMA

Maria Antonia Fernandez

Content Manager and Graphic Designer

€150/day
Madrid, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Maria Antonia

Social Communicator, graduated from EAFIT University, passionate about content creation and design, with 4 years of experience working in dynamic environments.
A proactive, very creative person, with skills in research; audience analysis; creation, management, and execution of tactical actions on social networks for metric fulfillment; and in the generation of both graphic and audiovisual content.
Assertively communicates ideas and is receptive to those of her team.
Consistent and committed to the projects she undertakes.
  • Spanish

    Native or bilingual

  • English

    Conversational

  • French

    Conversational

Remote only
Primarily works remotely

Experience

  • NOVOLOULAN
    Design
    November 2023 - Today (2 years and 7 months)
    Madrid, Spain
  • La Nube Digital
    Content Manager
    SOCIAL NETWORKS
    July 2020 - September 2023 (3 years and 2 months)
    Medellín, Medellin, Antioquia, Colombia

    - Content Manager and designer for the ARATI brand (Sura and Protección): article generation; creation, design, and sending of emails; strategy, creation, and graphic design of content for the website and Facebook.
    - Community Manager and designer for the ELEMENTAL brand of Locatel.
    - Design of graphic pieces and Reels for the social networks of Sandra Sierra, Hair Factory, and Capicilin.
    - Writing articles for the brands Nosotras and La Tienda de Clemente.
    - Content Manager for the POMYS brand.
    - Content Manager for the JOBST Mexico, JOBST Central America brands of Essity (B2B)
    - Content Manager for the No-Varix Central America brand.

    Achievements:
    - Complete migration strategy of the EstarBien en Casa brand to ARATI.
    - Growth of the EstarBien en Casa community (for seniors) on Facebook, from 0 to 16k in one year.
    - 100% monthly and annual fulfillment of KPIs through different strategies.
    - Average open rate of 23% in marketing emails.
  • Taller de Edición
    Content Writer
    January 2019 - July 2019 (6 months)
    Medellín, Medellin, Antioquia, Colombia

    - Writing articles for Viva magazine, of the airline Viva Air.
    - Writing articles for Contigo 24/7 magazine of Emi. - Writing articles for En Equipo magazine, of the Meat Business.
    - Writing articles for SOMOS magazine of Postobón. - Media curation Comfama 2019.
    - Creation of social media strategy for the company and its clients Decanter and Óscar Pérez.
    - Editing of digital content.
    - Feeding the digital trends library.

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Education

  • Master's Degree in Generalist Design
    Complutense University of Madrid
    2023
    Máster en Diseño Generalista
  • Diploma in Editorial Editing and Design.
    EAFIT University
    2020

Skill set (16)

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