Freelancer profile translated to English.
Back to original languageAbout María Angélica
What I love in life is seeing ideas take shape 💪
How I work?
🔹 Observation: Whether through competitive intelligence, market analysis, customer needs assessment, or simply by listening, I start by observing your way of working, your resources, your challenges, your clients, etc.
🔹Analysis: I confront your challenge with your clients' challenges and your industry's constraints to then propose.
🔹Proposal: I offer you areas for improvement, development opportunities to create an effective 360° campaign!
🔹Execution: Let's go! We implement the validated plan and watch your ideas take shape.
Who am I?
✅ Curious, dynamic, and creative, I have over 6 years of successful experience in marketing consulting.
✅ An expat passionate about travel, I've learned to focus on solutions, not problems. To observe in order to learn and adapt very easily.
✅ Committed and motivated: Your success is mine! I am committed to using all my creativity and perseverance to achieve your goals!
I would be delighted to discuss with you! See you soon 👋
French
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 40km)
Experience
- Anne DurrieuMarketing ConsultingFASHION AND COSMETICSJune 2022 - Today (4 years and 2 months)- Competitive intelligence- Audit and identification of improvement areas- Creation and execution of a 360° communication plan- Identification of development opportunities- Brand platform creation
- SERVIMarketing Project ManagerRETAIL (SMALL BUSINESS)December 2016 - February 2022 (5 years and 3 months)- Competitive analysis and identification of development areas- Needs assessment and proposal of loyalty strategies adapted to each account.- Product and service development.- Drafting client briefs and relaying needs to the relevant teams: Web agency, logistics department, production.- Creation of marketing tools: catalogs, photoshoots, sales presentations, sales pitches, Newsletters, Presentation books, corporate videos.- Monitoring product development projects and reporting at each stage of the process.- Analysis of quantitative and qualitative KPIs for each account.- Creation, launch, and maintenance of two Marketplaces:- Multi-brand showcase website for the company SERVI with an SEO optimization objective- Private store to allow students of a major hotel school to order online
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Education
- Master in Marketing and StrategyESG2019
- Bachelor's Degree in Marketing and Advertising (BAC +5) in ColombiaUDES2014