Freelancer profile translated to English.
Back to original languageAbout Maria
🎯 Digital Marketing Project Manager with 3 years of experience in e-commerce, B2C, and retail sectors. I support brands in implementing acquisition strategies (Google Ads, SEO), CRM, and user journey optimization.
After a Bachelor's in Luxury Marketing and an MBA in Global and Digital Marketing in Paris, I worked in demanding environments like Orange and Laurence Dacade, with expertise in e-commerce, offer launches, CRM, digital content, and coordination of multidisciplinary teams.
🔧 What I can do:
- Coordination of marketing and digital projects (agile methodology / SAFe)
- Launch of e-commerce offers & field deployment (Orange Transfer, Orange Travel)
- Implementation of multichannel campaigns and operational monitoring
- Data analysis & performance dashboards (Excel, Power BI, Google Analytics)
- Integration of tools into an omnichannel strategy (UX, CRM, SEO)
🤝 My strengths:
- Autonomous management of complex projects
- Excellent communication with product, IT, and marketing teams
- Strong ability to translate business needs into concrete actions
📍 Based in Paris | Available remotely or in person | Languages: 🇫🇷 🇪🇸 🇬🇧
Spanish
Native or bilingual
French
Fluent
English
Fluent
Can work on-site
Paris (up to 20km)
Experience
- Orange SofrecomMarketing and Projects ConsultantTELECOMMUNICATIONSApril 2024 - Today (2 years and 1 month)Management of marketing and digital projects & user support:
- Steering projects generating €40M in revenue in 2024
- Optimization of the customer journey across 15 international distributors
- Coordination between product, marketing, and IT teams in a SAFe context
- Management of digital projects and user support
- Post-launch KPI monitoring and continuous performance optimization.
- Field implementation of in-store campaigns: creation of materials, deployment, and operational monitoring
- Analysis of customer needs and integration of tools into their omnichannel strategy
- OrangeE-commerce Product ManagerTELECOMMUNICATIONSSeptember 2021 - October 2023 (2 years and 1 month)Issy-les-Moulineaux, France
- Launch of new online offers: Orange Transfer Pays and Orange Travel.
- Organization and monitoring of timelines to ensure launch deadlines are met.
- Training and support of customer service teams to ensure optimal customer service.
- Competitive analysis and product development to stay at the forefront of the market.
- Analysis of e-commerce data and performance to optimize offers.
- Coordination with marketing teams for effective launch campaigns.
- LAURENCE DACADESales and Digital AssistantFASHION AND COSMETICSJanuary 2021 - July 2021 (6 months)Paris, France
- Publication of products and preparation of e-commerce catalog
- Analysis of e-commerce performance
- Monitoring of photoshoots and creation of product sheets
- CRM Management, prototype and new collection management
- Marketplace management
- CRM and wholesale prospect follow-up
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Education
- MBA - Marketing Global et Digital, Marketing / gestion du marketing, généralMBA ESG2023MBA - Marketing Global et Digital, Marketing / gestion du marketing, général
- French Language Certificate, French Language and LiteratureEF International Language Campuses2018Certificat Langue Français , Langue et littérature françaises