About María Alejandra
Spanish
Native or bilingual
English
Fluent
Experience
- BLS FashionE-Commerce & Operations ManagerE-COMMERCEJanuary 2021 - Today (5 years and 5 months)Barcelona, Spain• • Team of 6 people, portfolio of +24 brands — cross-functional operations management between warehouse, physical store, and e-commerce channel as a trusted point of contact for management• • +€2M annual revenue, 90% sell-through rate, and 6% return rate on +7,500 units — direct result of e-commerce channel operational management• • 100 daily orders during peak season — end-to-end coordination of picking, packing, tracking, and after-sales issues• • Advanced WooCommerce (WordPress) management: maintenance of +8,200 active SKUs — product pages, prices, categories, discounts, and seasons• • End-to-end inventory flow: receiving and validating delivery notes, labeling, selecting units for product photography, stock replenishment, and inter-channel transfer coordination• • End-to-end management of customer and supplier returns: validation, approval, and logistics coordination• • Resolution of complex issues: stock discrepancies, incomplete shipments, transfer errors• • Onboarding and training of new hires; internal process reference for the teamTools: WooCommerce◦ · WordPress◦ · Lightspeed Vend◦ · Excel◦ · Trello◦ · Zoho◦ · Adobe Suite
- O&L Proyectos / CISPDigital Communication CoordinatorJanuary 2023 - January 2025 (2 years)Bogotá, Bogota, Colombia• • Design and execution of digital communication strategies for international cooperation projects• • Integral production of multimedia content: photography, video, graphic design, and copywriting• • Management of email marketing and CRM campaigns with diverse product catalogs• • Monitoring of digital impact metrics and generation of periodic reports for decision-making• • Coordination of awareness campaigns across multiple digital channelsTools: Mailchimp◦ · Hubspot◦ · WordPress◦ · Adobe Suite
- CanvasGraphic Design / Audiovisual Production & UXJanuary 2019 - January 2020 (1 year)Barcelona, Spain• • Corporate identity design for various brands• • Production and planning of audiovisual content for social media• • Influencer recruitment for brand campaigns• • Management and updating of WordPress blogs• • Video editing and Motion Graphics
Recommendations
Be the first to recommend María Alejandra
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master's DegreeEAE Business School2023Máster
- Postgraduate Degree inCine en Acción2019Posgrado en