Freelancer profile translated to English.

Description

E-commerce operations specialist — fashion and luxury

With over 5 years of experience managing high-volume online stores, I handle everything that makes an e-commerce site run smoothly: catalog, fulfillment, logistics, returns, and coordination between the warehouse and the digital channel.

What I've managed:

+8,200 active catalog SKUs

Up to 100 daily orders during peak season

E-commerce channel with +€2M in annual revenue

How I can help you:

Day-to-day operational management of your store (WooCommerce or Shopify)

Store or new category launches

Catalog and product page audits

Reinforced support during high-demand seasons

Product content creation and optimization (full Adobe Suite proficiency)

All-in-one profile: operations, product, and visual. Without relying on external teams.

Available for short or long-term remote projects.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Barcelona (up to 50km)

BLS Fashion
E-Commerce & Operations Manager
E-COMMERCE
January 2021 - Today (5 years and 5 months)
Barcelona, Spain
• • Team of 6 people, portfolio of +24 brands — cross-functional operations management between warehouse, physical store, and e-commerce channel as a trusted point of contact for management
• • +€2M annual revenue, 90% sell-through rate, and 6% return rate on +7,500 units — direct result of e-commerce channel operational management
• • 100 daily orders during peak season — end-to-end coordination of picking, packing, tracking, and after-sales issues
• • Advanced WooCommerce (WordPress) management: maintenance of +8,200 active SKUs — product pages, prices, categories, discounts, and seasons
• • End-to-end inventory flow: receiving and validating delivery notes, labeling, selecting units for product photography, stock replenishment, and inter-channel transfer coordination
• • End-to-end management of customer and supplier returns: validation, approval, and logistics coordination
• • Resolution of complex issues: stock discrepancies, incomplete shipments, transfer errors
• • Onboarding and training of new hires; internal process reference for the team
Tools: WooCommerce
◦ · WordPress
◦ · Lightspeed Vend
◦ · Excel
◦ · Trello
◦ · Zoho
◦ · Adobe Suite
High-Volume Fulfillment Reverse Logistics and Issue Resolution Problem Solving Team Management Catalog
O&L Proyectos / CISP
Digital Communication Coordinator
January 2023 - January 2025 (2 years)
Bogotá, Bogota, Colombia
• • Design and execution of digital communication strategies for international cooperation projects
• • Integral production of multimedia content: photography, video, graphic design, and copywriting
• • Management of email marketing and CRM campaigns with diverse product catalogs
• • Monitoring of digital impact metrics and generation of periodic reports for decision-making
• • Coordination of awareness campaigns across multiple digital channels
Tools: Mailchimp
◦ · Hubspot
◦ · WordPress
◦ · Adobe Suite
Canvas
Graphic Design / Audiovisual Production & UX
January 2019 - January 2020 (1 year)
Barcelona, Spain
• • Corporate identity design for various brands
• • Production and planning of audiovisual content for social media
• • Influencer recruitment for brand campaigns
• • Management and updating of WordPress blogs
• • Video editing and Motion Graphics