MAFreelancer profile translated to English.
Back to original languageAbout María Alejandra
I have managed campaigns in various sectors, including legal, energy, automotive, health, and insurance, which has allowed me to acquire a solid understanding of the challenges and objectives of each industry.
My previous experience in web development brings me a technical and solution-oriented approach to campaign analysis and performance optimization.
Spanish
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- FREELANCEPAID MEDIAJuly 2025 - Today (11 months)Management of paid media campaigns on multiple platforms.Data analysis using Supermetrics, Looker Studio, and native platform tools to identify trends and insights.Conducting periodic campaign audits to identify underperforming elements and implement improvements.
- Growth LandPAID MEDIA SPECIALISTOctober 2024 - July 2025 (9 months)Management of paid media campaigns on Google Ads, Meta, LinkedIn, TikTok, Spotify, and Pinterest.Planning of paid media strategies adapted to the business and sector, including budget management and performance estimations.Preparation of results reports in Excel and Looker Studio.
- Good RebelsPAID MEDIA SPECIALISTMay 2023 - October 2024 (1 year and 5 months)Setup and management of paid media campaigns on Google Ads, Meta, LinkedIn, and TikTok.Preparation of weekly reports for KPI tracking in Excel and Looker Studio.
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Education
- MASTERIMF Business School2023MASTER
- DEGREEGRADO