Freelancer profile translated to English.
Back to original languageAbout Maria Alejandra
Hello!
I am Male, a creative strategist and designer with experience in branding, communication, and strategic consulting.
I specialize in creating presentations that tell stories, inspire action, and communicate with coherence and impact.
I help teams, leaders, and brands transform complex information into clear, emotional, and memorable visual narratives.
🌟 What I can do for you:
• Storytelling and narrative structure (for pitch decks, reports, workshops, or corporate presentations).
• Professional visual design (PowerPoint, Keynote, Google Slides, Figma).
• Systematization of templates, visuals, or brand decks for teams.
🎯 My approach combines strategy, design, and aesthetic sensibility so that each presentation has purpose and visual coherence.
I work with companies, startups, and professionals looking to elevate their communication and stand out in every presentation.
Services available:
🔹 Creation of corporate presentations
🔹 Pitch decks for startups
🔹 Brand decks or brand books
🔹 Presentations for workshops or conferences
🔹 Visual redesign of existing presentations
📍 Based in Barcelona
🌐 I work remotely
🗣 Spanish / English
English
Native or bilingual
Spanish
Native or bilingual
Can work on-site
Barcelona (up to 50km)
Experience
- BATTEN BY BBDODesign & Communications External ConsultantCONSULTING AND AUDITSNovember 2024 - Today (1 year and 7 months)Barcelona, SpainI support BATTEN, a creative marketing consultancy of SANCHO BBDO, in its transition from a research team to a strategic brand consultancy, strengthening its Identity (verbal and visual) and its internal and external communication system.- Co-designed the evolution of the brand's visual system, aligning aesthetics, personality, and strategic vision.- Development of graphic pieces and modular templates to communicate with consistency and agility.- Construction and management of the editorial calendar for LinkedIn, focusing on value narrative and visibility of expertise based on strategic pillars.- Designed the team's story form to strengthen internal culture and amplify communication from human talent.- Contributed methodology and creative mindset to elevate team deliverables and productivity from a strategic and human approach.- Implemented a new mindset of meaningful productivity, strategic clarity, and creative expression.My role merges design, strategy, and communication to transform brands from within, connecting purpose with expression and clarity with creativity.
- FreelancePersonal Brand Strategist & Mentor — Freelance /CONSULTING AND AUDITSJanuary 2025 - Today (1 year and 5 months)Barcelona, SpainI designed The Branding Oracle, a personal brand strategy program for leaders, mentors, and professionals who want to build an authentic, coherent identity with presence. I guide 1:1 processes where I combine introspection, narrative development, strategic definition, and visual expression to transform internal clarity into clear and differentiating positioning.- Definition of purpose, vision, values, tone of voice, narrative, and communication pillars.- Development of strategic Brandbooks and content structures for digital presence.- Personalized mentoring focused on creative unlocking, authenticity, and business alignment.- Construction of personal brand ecosystems with an integral approach: identity, services, channels.Featured example: co-creation of the personal brand of Daniela C. Merlano, speaker and mentor, aligning her transformative purpose with a powerful and strategic identity.I transform essence into strategy for personal brands with purpose, clarity, and magnetism.
- Red ViniloBrand Strategist & ResearcherCONSULTING AND AUDITSOctober 2023 - January 2025 (1 year and 3 months)Barcelona, SpainI led the design and implementation of qualitative and quantitative research to uncover strategic opportunities for brands, communication, and products, combining innovation methodologies, design thinking, and deep context analysis.- Co-designed proprietary research and branding methodologies as marketable strategic products, aligned with the consultancy's business objectives.- Synthesized and structured the Red Vinilo methodology to create an internal repository that standardized the way of working and facilitated knowledge transfer within the team.- Identified actionable insights from user studies, trends, and market analysis, guiding decisions in branding, communication, product, and service.- Designed and delivered collaborative workshops on brand strategy and service design, facilitating processes with interdisciplinary teams.- Prepared strategic reports with a consultative and narrative approach, integrating storytelling, visual synthesis, and practical recommendations for decision-making.- Developed personalized strategic communication plans, aligned with business objectives and brand positioning.My approach combines analytical thinking, creative sensitivity, and brand vision to transform research into strategic action with real impact.
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Education
- Product Management BootcampAllWomen2025Bootcamp intensivo de 10 semanas y 100 horas en allWomen, centrado en la gestión de productos digitales con un enfoque práctico y colaborativo. A lo largo del programa, adquirí habilidades clave en investigación de mercado, definición de MVPs, creación de roadmaps, metodologías ágiles (Scrum y Kanban), diseño centrado en el usuario y métricas de producto. Trabajé en proyectos reales, desarrollando un portfolio sólido y recibiendo mentoría personalizada de expertas de la industria. Esta experiencia fortaleció mi capacidad para liderar productos desde la visión estratégica hasta la ejecución, en entornos multidisciplinarios y orientados al impacto.
- DESIGN MANAGEMENT MASTERIED BARCELONA2021Este programa me brindó una formación integral en la intersección entre diseño, estrategia y gestión empresarial. A lo largo del máster, adquirí habilidades para liderar procesos de innovación centrados en las personas, aplicando metodologías como Design Thinking y estrategias de negocio para crear soluciones sostenibles y con propósito. Participé en proyectos reales con empresas colaboradoras, lo que me permitió desarrollar una visión holística y estratégica del diseño como herramienta clave para la transformación organizacional y la creación de valor en contextos complejos.