Maria Abou Halka

Development of acquisition strategies targeting multi-site key accounts (hotels, store chains). Prospecting of 100+ establishments per month, generating a high engagement rate and an average of 10 monthly signings. Follow-up of 50+ active accounts with KPI analysis (meals saved, utilization rate) to optimize their performance. Collaboration with the Key Account Manager on the management of franchise accounts and centralized openings. Continuous updating and improvement of the CRM database and reporting tools. Management of the complete sales cycle (prospecting, negotiation, signing, follow-up), with daily use of Salesforce.

Carried out five strategic market studies, with concrete recommendations used to guide commercial development. Development and presentation of analysis reports to general management to support decision-making on F&B projects. Design of six F&B point-of-sale concepts, all materialized by openings, with definition of the target audience, positioning, and profitability. Writing of eight franchise manuals to support the operational and commercial deployment of multi-site networks. Collection and analysis of field data (mapping, calls, visits) for the production of structured and usable deliverables. Participation in mystery shopping missions on behalf of clients.

Identification of client needs and proposal of personalized offers, ensuring high post-event satisfaction. Conducted sales meetings and tastings leading to the signing of event services. Management of the logistics and execution of approximately 130 events per year (10 to 1000 people), in coordination with teams, suppliers, and clients. Evaluation of post-event client satisfaction and implementation of continuous service improvement measures.