Freelancer profile translated to English.

Description

Expert in digital marketing and e-commerce, with 6 years of experience in international and multicultural environments, particularly on Amazon.

I support companies in developing and executing high-performing online strategies: E-shop, E-commerce Ads, Amazon Ads, CRM, SEO/SEA, retail media (relevanC, SNCF Connect, Uber Ads...), CRM (Klaviyo), digital transformation, and upskilling.

My goal? To offer tailor-made solutions that generate concrete and measurable results.

Dynamic, passionate, and attentive, I am currently available: do not hesitate to contact me to discuss your project!

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 15km)

Hachette
Senior Media Trader
PUBLISHING
March 2025 - Today (1 year and 3 months)
Freelance mission
Member of the Hachette Digital team, responsible for the online presence of Hachette Group's various publishing houses.
-> E-commerce activation strategy (particularly on Amazon)
-> Operational support
-> Reporting
Webmarketing Strategy Amazon Ads Reporting & Analysis
Martell Mumm Perrier Jouët (Pernod Ricard)
BRAND MANAGER E-COMMERCE
WINE AND SPIRITS
May 2021 - June 2024 (3 years and 1 month)
Paris, France

• Support for Pernod Ricard markets in growing their online business for Cognac and Champagne brands:
Strategic planning, merchandising, content creation, activations with AB testing and test and learn
→ Management of +€120K advertising budget
→ Operational management of Amazon Ads & Display campaigns
--> Media campaign strategy (Meta Ads, Programmatic)
→ Regular reporting and optimization
→ Collaboration with local teams (marketing, sales, retailers)

• Internal consultant on transformation or new opportunity topics
→ IT/Reporting projects using agile methodology
→ Studies on Web3, AI, etc., and simplification of digital topics internally
→ Hospitality: recruitment, innovative partnerships, consumer journey mapping, and UX optimization

• From August 23, development of the latest acquisition, Sainte Marguerite rosé from Provence
→ E-shop / Direct to consumer site (Acquisition & CRM, SEO and SEA via Google Ads)
→ Global: business plans, activation plans, and RTM/GTM strategy
→ Participate in creating a premium brand image
Digital Activation D2C retail media E-commerce Strategy Digital Transformation and Strategy
Sony Electronics
DIGITAL MARKETING SPECIALIST
TECH
August 2018 - April 2021 (2 years and 9 months)
Paris, France
First position from 2018 to 2019 - Sony FRANCE
→ Responsible for content on the top retailers' websites (Amazon, Boulanger, Fnac Darty) for launches, updates, and seasonal activations
→ Responsible for the CRM program with photo specialists

Second position from 2019 to 2020 - Sony EUROPE
→ Web operations for +8 geographies in Europe
→ Social media content and CRM for the Photo category
→ Based in the UK in a multicultural team

Third position from 2020 to 2021 - Sony FRANCE
→ Marketing Manager for Pure Players (Amazon & Cdiscount)
→ +€800K in activation budget (Amazon Ads, RelevanC)
→ Among the successes, doubling market share in a key category during Black Friday
→ Weekly reporting
CRM retail media Reporting & Analysis Webmarketing Strategy Social Networks