Freelancer profile translated to English.

Description

Looking to grow your business, structure a high-performing commercial strategy, or accelerate the launch of an offer, category, or partnership?

I help companies with their Business Development, Commercial Strategy, Category Management, and Strategic Negotiations, with over 15 years of experience in international, retail, e-commerce, and licensing environments.

I have worked with groups such as Warner Bros Discovery, Sarenza, Carrefour, and Cultura, where I managed growth strategies, product launches, commercial partnerships, and high-value negotiations.

My strengths: a vision that is both strategic and highly operational, a strong ability to adapt, and solid expertise in business development, category management, branding, and international cross-functional project coordination.

I intervene in particular on:

- Commercial Strategy & Business Development,

- Category Management & Offer Strategy,

- Supplier and Partnership Negotiations,

- New Offer / Brand Launches,

- Retail & E-commerce Support,

- Strategic Recommendations and Performance Optimization.

Accustomed to working in demanding and multicultural environments, I can be involved in strategic consulting missions as well as operational projects requiring speed, autonomy, and efficiency.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

Bordeaux (up to 50km), Paris (up to 10km)

Cultura
Category Manager - Stationery
RETAIL (LARGE RETAILERS)
October 2025 - April 2026 (6 months)
33700 Mérignac, France
• Manage the commercial strategy and performance of the Stationery category across all channels
• Analyze key indicators (revenue, margin, stock) and implement growth levers
• Manage a team of product managers & assistants (5 people)
• Build a differentiated product assortment, manage budgets and supplier relationships
• Define negotiation strategy and develop private label brands
• Coordinate commercial, supply chain, and e-commerce teams
Purchasing strategy Negotiation Team Management Product Development Commercial Strategy
Warner Bros Discovery
Senior Category Manager Fashion & Home
ENTERTAINMENT AND LEISURE
October 2019 - September 2025 (5 years and 11 months)
Neuilly-sur-Seine, France
• Define and deploy the licensing commercial strategy for the Fashion & Home categories in the French market

• Manage and develop a portfolio of strategic partners, identify new opportunities, and increase business performance

• Collaborate with international Category Managers to harmonize strategies and accelerate category growth at European & global levels

• Work with marketing & retail teams to enhance the visibility of Warner brands in France (retail activations, partnerships, influencer, and social media)

• Create pitches and build brand storytelling to generate new collaborations and licensing opportunities

• Negotiate commercial and contractual terms with partners and secure agreements that optimize profitability
Brand Content Licensing Partnerships Negotiation International Development
SARENZA
Market Manager
FASHION AND COSMETICS
January 2015 - September 2019 (4 years and 8 months)
Paris, France
• Management of a team of 8 people (Buyers & purchasing assistants)

• Define and implement the footwear strategy: assortments, brands, margin, and style.

• Open a new market: launch of the children's apparel offering on the site: strategy, branding, offers, brand pitches

• Responsibility for 25% of the company's turnover
Purchasing strategy Children's fashion E-commerce Strategy Negotiation Sportswear