Freelancer profile translated to English.

Description

Enthusiastic and passionate about cooking, the world of wines & spirits, and artisanal know-how, I support projects with a structured, creative, and results-oriented approach. Athletic and dynamic, I am very comfortable speaking in public, with a strong listening capacity, which allows me to quickly understand needs and provide adapted solutions. Autonomous and proactive, I combine analytical skills, decision-making, and collaborative leadership to deliver reliable, high-performing, and high-impact projects.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Marseille (up to 50km)

Magic Pipi - Entrepreneur
Founder
EDUCATION AND E-LEARNING
January 2024 - January 2025 (1 year)
Marseille, France
- Design of educational products for the early childhood segment
- Market research and user needs
- Product design, prototyping (beta test) & industrial sourcing
- Grants (€20 K: BPI) & crowdfunding campaign (120%)
- Development of strategies: marketing, distribution, pricing, and multi-channel commercial launch
- Financial management and profitability …
Business Creation Market Research Sales Strategy Marketing Strategy Autonomy
FREELANCE
Strategic Marketing & Project Management
SPORTS
January 2023 - January 2025 (2 years)
Marseille, France
- Management of 360° marketing projects and performance monitoring
- Definition and execution of branding strategies
- Management of multi-channel communication & marketing campaigns: "Under the Same Star" Skipper Vendée Globe 2028
- Customer relationship management, from brief to delivery, with an orchestra conductor role between creative, development, and media teams.
Project Management Communication Strategy Branding Organization Event Management
CAMPARI FRANCE - Anciennement Rothschild Distribution
DIVISION DIRECTOR
WINE AND SPIRITS
January 2020 - January 2023 (3 years)
Paris, France
Prestige Division: Suntory Whiskies, Bowmore, Laphroaig, Roku, Highland Park...
Campari France: distribution of wines & spirits – €218M revenue in 2021 / Whiskies Division: +6.8% Volume & €31M revenue in 2021.
- Management of a team of 6 permanent employees
- Negotiation of the plan with brand owners: transfer prices, volumes, marketing budget, and action plan
- Responsible for P&L (€31M revenue), marketing budget, and portfolio allocation
- Performance analysis and quarterly brand review
- Analysis of potential market developments and identification of key marketing development areas
- Definition of the 5-year brand plan: brand strategy, innovation launches, product mix, positioning, innovation, pricing strategy
Team Management Marketing Plan Creation Business Analysis Business Plan Development Budget