Freelancer profile translated to English.

Description

Specialized consultant in e-commerce, CRM, and growth strategy, I help brands optimize their digital performance, from acquisition to loyalty.

I concretely intervene on missions such as:

CRM and e-commerce audit to identify growth levers and priority optimizations
Structuring CRM strategies (segmentation, lifecycle marketing, automations)
Optimization of conversion and customer journey on e-commerce sites
Design of multichannel marketing campaigns (CRM, e-commerce, social media)
Implementation of automated scenarios to improve activation, loyalty, and retention
Analysis of marketing and e-commerce performance to drive growth and profitability

My approach is both strategic and highly operational: the goal is always to deliver concrete and immediately actionable recommendations to improve sales, customer value, and marketing performance.

Before becoming a consultant, I worked in demanding environments such as Sephora, Vision Healthcare, and HomeExchange, and I also created and developed my own brand.

This dual experience in large companies / entrepreneurship allows me to bring a very concrete vision of brands' business challenges and to propose results-oriented strategies.

Industry field of expertise

Languages

French
Native or bilingual
Italian
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Aix-en-Provence (up to 50km), Paris (up to 10km)

VisionHealthcare NV
Head of CRM
HEALTH AND WELLNESS
May 2021 - June 2025 (4 years and 1 month)
Development and implementation of the overall CRM strategy
Customer segmentation and targeting with personalized marketing strategies
Management of activation and promotional campaigns
Development and management of marketing automations (leads, loyalty, cross-sell)
Development of loyalty and referral programs
Optimization of customer experience at all touchpoints
Management and leadership of a CRM team, objective setting and performance monitoring
Creation of detailed reports for campaign analysis and management
CRM & loyalty strategy Performance management Omnichannel marketing
Superbe, Compléments alimentaires
Founder
HEALTH AND WELLNESS
June 2018 - December 2021 (3 years and 6 months)
Aix-en-Provence, France
Co-founder of Iamsuperbe, I managed product development, marketing and communication strategy, brand creation, market launch, and visibility with clients and partners.
E-commerce Business plan Positioning strategy
Sephora
Category and Brand Sourcing Manager E-commerce Europe
FASHION AND COSMETICS
July 2016 - May 2018 (1 year and 11 months)
Paris, France
Missions carried out across all Sephora Europe e-commerce sites

- Definition of the Makeup & Haircare eCommerce category strategy: category analysis, development of the launch plan for exclusive online brands, management of revenue targets, market share & gross margin
- Sourcing of new brands and trends: online product assortment management, price positioning, and definition of the launch strategy for European e-commerce sites.
- Definition and implementation of marketing action plans
- Competitive intelligence across European and international channels
- Negotiation follow-up
- Performance monitoring and management
Market research Web marketing strategy Positioning strategy Communication strategy