Freelancer profile translated to English.
Back to original languageAbout Margreth
I support companies in becoming more visible online and implementing digital marketing measures clearly, structured, and professionally.
My focus is on Google Ads, landing pages, and WordPress websites with a focus on visibility, reach, and lead generation. I conceptualize and optimize campaigns while also thinking holistically to ensure the target audience, website, and content align, so that clicks turn into concrete inquiries.
I come from a 360° marketing background and bring over 15 years of experience in marketing, communication, and digital projects in both B2B and B2C sectors. Professionally, I have worked for media companies as well as wine and lifestyle brands, among others, and have supported campaigns, collaborations, and event projects.
In addition to Google Ads and websites, I have experience in content, newsletter marketing, SEO basics, and digital communication. I work in a structured, solution-oriented manner with a holistic view of digital visibility and marketing.
German
Native or bilingual
English
Conversational
Spanish
Basic
Can work on-site
Wien (up to 10km)
Experience
- Regionale Weinkomitee WeinviertelMarketing ManagerJanuary 2024 - December 2024 (11 months)Wolkersdorf, Wolfsberg, KA, Austria
- Handling of retail (food retail) and media collaborations
- Organization of masterclasses/tastings/(collaboration) events
- Conceptual and content-related further development of the admin tool for winemakers (service and content platform)
- Administration & management, processing of EU funding
- Wiener Zeitung GmbHProduct Marketing ManagerOctober 2017 - October 2023 (6 years)Vienna, Austria
- Planning and implementation of online and offline marketing campaigns for the platform auftrag.at
- Development and management of performance measures for lead generation (incl. SEA-like campaign logic)
- Creation of target group-specific content (newsletters, website, social media)
- Analysis and optimization of campaigns based on relevant KPIs
- Close coordination with IT, sales, and external partners
- Marketing of "WZ" events (approx. 50 events/year) and increasing reach and visibility through online and offline campaigns
- Mediaprint Zeitungs- und Zeitschriftenverlag Ges.m.b.H & Co.KG,Head of Event Marketing "Krone" EastPRESS AND MEDIAApril 2016 - October 2017 (1 year and 6 months)Vienna, Austria- Staff management (1 person back office + promo team)- Coordination, organization, and execution of approx. 300 in-house promotions and trade fair appearances annually in Vienna, Lower Austria & Burgenland- Management of collaborations: Planning, initiation, and execution of major event collaborations (Reed Messe, City of Vienna, etc.)
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Education
- Master's degreeUniversity of Vienna2005Magister
- Combination of subjectsVienna University of Economics and Business2002Fächerkombination
Certifications
- Social Media & SEO ManagementDigital World Academy2025
- WordPress Fundamentalsatelier042025