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Marga PerellóMP

Marga Perelló

Communication, strategy, and brand management

€280/day
Barcelona, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marga

I often wonder what communication is really about. For me, it's a way of understanding the world: organizing ideas, building narratives, and making sense of what we do. I have developed my professional career in institutional communication, leading strategies aimed at strengthening reputation, organizational positioning, and stakeholder relations in environments with high reputational demands. I have over 13 years of experience in strategy, institutional reputation, and change management, accompanying organizations through periods of growth and transformation. Throughout my career, I have driven the creation of communication departments from scratch, led strategic brand and reputation plans, managed communication in crisis contexts such as the COVID-19 pandemic in organizations with over 2,000 professionals, and worked on interaction with the media, public administrations, and other key players. Contributing to organizations communicating their identity, values, and the impact they aspire to generate coherently is part of my professional commitment.
  • Catalan

    Native or bilingual

  • English

    Fluent

  • Spanish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Afepadi - Asociación Española de Complementos Alimenticios
    Director of Communication and Institutional Relations
    HEALTH AND WELLNESS
    December 2023 - Today (2 years and 6 months)
    Barcelona, Spain
    - Communication management and strategy leadership
    - Coordination of teams and projects
    - Press and media relations
    - Institutional representation of the association
    - Organization of internal events and association participation in national and international fairs
    - Ensuring brand image and its national and international reputation
    - Stakeholder relations
    Project Management Project Coordination Event Coordination Team Coordination Communication Strategy Strategic Planning Content Writing Press Media Relations
  • Hospital Sant Joan de Déu Barcelona
    Internal Communications Manager
    MEDICAL
    October 2019 - September 2023 (3 years and 11 months)
    Barcelona, Spain

    - Responsible for internal communication strategy
    - Management of internal channels
    - Supervision of the correct application of the Hospital's brand and corporate image
    - Design of online/offline corporate materials
    - Coordination of the "Vincles amb Primària" project (member of the magazine's editorial committee)
    - Content writing
    - Event organization
    - Leadership of digital projects: implementation of Company Communicator (Teams), internal App, new Intranet based on SharePoint...
    - Crisis communication: Covid-19
    - Creation and editing of audiovisual materials
    - Photo shoots
    - Launch of the first hospital podcast: "Sonidos del silencio"
    - Host of the podcast "La ciencia de lo singular" from Share4rare and CIBERER,
  • Agencia Imagina
    Account Manager
    SOCIAL NETWORKS
    April 2019 - October 2019 (6 months)
    Barcelona, Spain

    - Responsible for projects: public administration and food sector
    - Community Management
    - Photo shoots
    - Team management and definition of the creative and communication strategy for different accounts
    - Liaison with clients and/or suppliers
    - Daily supervision of account management
    - Definition of new creative proposals and follow-up
    - Economic control and budget definition
    - Development of digital campaigns (Paid Media - Social Ads and Google Ads)
    - Results presentation (KPIs),

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Education

  • Posgrado en Protocolo y organización de eventos, Estudios sobre comunicación y medios
    Universitat de Barcelona
    2018
    Posgrado en Protocolo y organización de eventos, Estudios sobre comunicación y medios
  • Máster de comunicación Científica, Médica y Ambiental, Periodismo
    UPF Barcelona School of Management
    2016
    Máster de comunicación Científica, Médica y Ambiental, Periodismo

Skill set

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