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Margot Z.MZ

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Freelancer profile translated to English.
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About Margot

Brand, marketing and content consultant, I support brands with strong identities in structuring and delivering high-stakes marketing projects, at the intersection of creativity, digital transformation and technology.

With over 5 years of experience across luxury and tech ecosystems — including international maisons and consulting environments — I operate as a project lead on complex initiatives: coordinating cross-functional teams and partners, piloting campaigns and content ecosystems, and ensuring alignment between brand vision, innovation (digital tools, AI) and performance.

Rigorous, proactive and highly sensitive to brand DNA and aesthetics, I am particularly comfortable in international, matrixed environments requiring strong organizational skills, clarity of execution and high standards of image.


Consultante en stratégie de marque, marketing et contenu, j’accompagne des marques à forte identité dans la structuration et le déploiement de projets marketing à haut niveau d’exigence image, à la croisée de la créativité, de la transformation digitale et des enjeux technologiques.

Forte de plus de 5 ans d’expérience dans les univers du luxe et de la tech — au sein de maisons internationales et en conseil — j’interviens comme cheffe de projet sur des dispositifs complexes : coordination d’équipes et de partenaires, pilotage de campagnes et d’écosystèmes de contenus, alignement entre vision de marque, innovation (outils digitaux, IA) et performance.

Rigoureuse, proactive et dotée d’une forte sensibilité à l’ADN de marque et à l’esthétique, j’évolue avec aisance dans des environnements internationaux et transverses, nécessitant un haut niveau d’organisation, de clarté opérationnelle et d’exigence image.
  • English

    Native or bilingual

  • French

    Fluent

  • Russian

    Native or bilingual

  • Spanish

    Basic

Can work on-site
Paris (up to 50km)

Experience

  • MZ Consulting
    Founder — Brand Strategist and Content Consultant
    LUXURY GOODS
    September 2025 - Today (9 months)
    Paris, France
    Founder of MZ Consulting, I support brands and founders in clarifying their positioning, structuring their content strategy, and elevating their digital presence.

    I operate at the intersection of strategy, storytelling, and operational execution, with international experience in luxury, hospitality, and digital innovation.

    My approach is both analytical and creative: aligning substance (vision, value, differentiation) with form (messages, content, experience).
    Brand Positioning Communication Strategy Content Strategy Digital Presence Optimization Editorial Strategy
  • Christian Louboutin
    Digital Innovation & Immersive Experiences Manager
    LUXURY GOODS
    March 2024 - September 2025 (1 year and 6 months)
    Paris, France
    Blockchain & Traceability: Supervised projects related to product traceability, coordinating internal and external stakeholders for the implementation of Digital Product Passports (DPPs).

    Artificial Intelligence: Designed educational content and led a masterclass on generative AI for various business teams (marketing, product, innovation).

    Technological Partnerships: Identified, managed, and led strategic partnerships with Web3 and digital innovation players.

    Gaming & Experiential: Defined creative strategies for gaming activations, oversaw production, coordinated vendors, and managed projects from A to Z.

    Innovation Watch & Insights: Wrote and distributed a monthly internal newsletter linking digital trends, fashion, and luxury, for teams to foster inspiration and strategic thinking.
    Digital Transformation Digital Innovation Strategic Partnerships Digital Strategy & Innovation Blockchain
  • International Luxury Brand Consultancy
    Marketing and Communications Manager
    LUXURY GOODS
    July 2023 - December 2023 (5 months)
    Paris, France
    Strategy: Designed tailor-made marketing initiatives for partner brands in the luxury sector, including writing strategic recommendations, defining key messages, and selecting distribution channels.

    Project Management: Coordinated internal and external teams for the deployment of integrated campaigns combining digital activations and immersive experiences, in line with the brand's universe.
    Strategic Partnerships Brand Strategy Digital Transformation Digital Strategy & Innovation

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Education

  • Business Strategy Execution Certification MBA Bac+6
    Harvard Business School Online
    2024
    Business Strategy Execution Certification MBA Bac+6
  • MBA Specialized Digital Marketing & Business
    EFAP Ecole de Communication
    2024
    Research “Tokenization in The Luxury Industry: Opportunities, Challenges, and Future Perspectives”

Certifications

Skill set

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