Freelancer profile translated to English.

Description

You are launching a paid consumer app. You want users who immediately understand your value, believe in your product — and pay without friction.

This is exactly what I build, and it's an approach that considers Product and Marketing as two sides of the same coin.

I'm Margot Sitruk, a B2C paid app product marketing expert with over 12 years of experience.

First employee @Happn — I laid the marketing foundations for an app that became global.

Consultant @Bumble for the French launch.

Founder of several apps with over 1M installs (dating, personal development, hypnosis).

Founder of an App studio specializing in health with @KiloHealth.

+ I offer a personalized multi-week mentoring program for founders who want to avoid fatal mistakes and accelerate their path to profitability.

My specialty: finding the ultimate positioning and identity for your product, and translating them into a hyper-effective funnel from ad to UX.

My extra edge: I'm an expert in hypnosis and unconscious levers of adhesion, which I apply to Product Marketing.

1. ROI-oriented MVP — 3 weeks

Unique value proposition, killer feature, engaging onboarding, converting paywall, first KPIs to track.

2. Positioning & marketing messaging

The differentiating angle in your market. Coherent storytelling from your ads to your UX/UI.

3. Acquisition & conversion funnel

Ads → Store → Onboarding → Paywall → Retention. I optimize each step until I find the formula that scales.

4. Product identity & brand strategy

The perfect alignment between what your product is, what it promises, and what it delivers.

P.S. I like apps with strong concepts.

Let's talk.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Kilo Health
App consumer consultant & founder
HEALTH AND WELLNESS
May 2024 - Today (2 years and 1 month)
Paris, France
Creation, launch and development of Kure, the first hypnosis app dedicated to weight loss.
Markets: US, UK, CA, AU, EU
Hypnosis App Marketing App Growth Mobile Marketing Growth Marketing
Brain Elevator
App marketing consultant
March 2024 - Today (2 years and 3 months)
Paris, France
Skills:
- Value proposition, MVP, product market fit, KPIs dashboard, go to market, launch
- Branding
- Onboarding, UX
- Acquisition, growth, monetization strategy
MVP Onboarding Branding Growth Strategy Monetization
Psynapse Formations
Certified Hypnotherapy Master Practitioner
March 2020 - Today (6 years and 3 months)
Master-level hypnotherapist specializing in deep, lasting change through advanced hypnosis techniques. Helping clients break through barriers and achieve personal evolution.
Hypnosis Mobile Marketing App Marketing Growth Marketing Marketing Funnel

Check out Margot's experience

Elias

Business Analyst - EAS CONSEIL

Reviewed on 1/21/2026

Margot's work was excellent, communication was very clear and easy. Margot brought a real added value to this project and helped us overcome many challenges. Thank you Margot for your seriousness and professionalism.