Freelancer profile translated to English.
Back to original languageAbout Margot
Want clients, not just traffic?
Then you're on the right profile!
For over 8 years, I've been helping e-commerce businesses and service companies get more leads and sales through Ads campaigns, with clear measurement of results, so you know what's really working.
Specifically, I can help you to:
🎯 Rethink an existing account (or start fresh on solid ground)
🎯 Clarify the strategy and priorities according to your budget
🎯 Improve traffic quality: fewer "useless" clicks, more relevant prospects
🎯 Track results simply, to make quick and sound decisions.
My way of working: transparent, structured, and efficiency-oriented. No vague promises: we move forward step by step, with explained choices.
French
Native or bilingual
English
Conversational
Can work on-site
Toulouse (up to 20km)
Experience
- MatatikaGoogle Ads (SEA) & Tracking GA4/GTM Consultant | E-commerce + Lead GenJanuary 2018 - Today (8 years and 7 months)Toulouse, FranceAudit & Diagnosis
- Analysis of the existing account: structure, targeting, ads, budget, blocking points
- Analysis of the on-site journey: landing pages, messaging, elements hindering conversion
- Priority recommendations: what will have the most impact, in the right order
Strategy & Action Plan- Definition of objectives and priorities based on budget
- Choice of campaigns to activate (or stop) to avoid "wasting money"
- Building a progressive improvement plan (weekly actions + work areas)
Account Setup / Takeover- Creation or redesign of Google Ads / Meta Ads / Linkedin Ads campaigns
- Clean account organization (readable, easy to manage)
- Writing / improving ad copy and landing pages (if necessary)
Continuous Optimization- Regular adjustments: targeting, ads, budgets, keywords, exclusions
- Improving visit quality: fewer useless clicks, more relevant prospects
- Monitoring and correcting points that cause performance drops
Results Tracking- Verification and setup of conversion tracking (forms, sales, calls...)
- Data consistency check between tools (website / analytics / ads)
- Setup of simple and understandable tracking
Reporting & Recommendations- Regular check-ins: what has been done, what has changed, next actions
- Clear summaries (monthly or on demand) to decide quickly, without drowning in numbers
- Concrete recommendations for campaigns and the website to improve performance
- Laboratoires LebeauE-commerce ManagerHEALTH AND WELLNESSNovember 2015 - December 2017 (2 years and 2 months)Toulouse, FranceLaboratory specializing in the formulation of food supplements and cosmetics.- Supporting a brand in defining their marketing strategy.- Implementing strategic recommendations (positioning changes, graphic and website redesign, exploitation of new channels...)- Defining the marketing plan- Managing the e-commerce site- Developing traffic and the brand's revenue- Managing email marketing campaigns- Reporting and KPI monitoring
- TOTEM NUMERIQUEWebmarketing ManagerDIGITAL AND ITMarch 2015 - November 2015 (8 months)Toulouse, FranceDigital communication agency- Management of e-commerce and showcase website creation projects.- Webmarketing audit and support for clients in implementing webmarketing actions: SEO, SEA, SMO.- E-commerce strategic support- Team management
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Education
- MASTER Information-Communication - Media EngineeringUniversité Toulon Var2014
- BACHELOR Marketing and Sales with Webmarketing optionIcadémie2012