Freelancer profile translated to English.

Description

With over 6 years of experience in world-renowned agencies (VML, BETC, Publicis) and currently an International Account Director, I support brands in structuring their growth and optimizing customer value.

My profile lies at the intersection of Marketing Automation and Operational Excellence. I don't just design strategies; I build the systems and processes needed to deploy them on a large scale, whether for leaders in luxury, tech, or real estate.

My areas of expertise:

- Branding, Account Management & Senior Client Relations

- Multidisciplinary Project Management (Creative, Tech, Budgets)

- CRM & Lifecycle Strategy: Design of complex customer journeys (Acquisition, Loyalty, Reactivation) and implementation of large-scale relationship programs (e.g., IKEA, Lacoste, Van Cleef & Arpels).

- Systems & Automation: Advanced segmentation, dynamic personalization, and mastery of AI tools (ChatGPT, Dall-E) to exponentially increase creative and operational productivity.

- Business Unit & Squad Management: Multidisciplinary project management, management of creative teams, and optimization of account profitability.

- International Deployment: Proven ability to coordinate multi-market projects (France, USA, China, Australia) in a bilingual environment.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

PurpleAsia
Account Manager
HOSPITALITY
March 2025 - Today (1 year and 3 months)
Ho Chi Minh City, Vietnam
As an Account Manager at PurpleAsia, I contribute to shaping the future of some of Asia's most iconic brands in the real estate, hospitality, and F&B sectors.
I orchestrate their advertising campaigns in collaboration with internal media teams, agencies, and advertisers.
Thanks to my in-depth knowledge of market dynamics and my keen sense of strategic communication, I bridge the gap between vision and execution, proposing projects that are both creative and ambitious, yet grounded in commercial reality.
Digital Mekong
Account Director
March 2024 - May 2025 (1 year and 2 months)
Ho Chi Minh City, Vietnam
I ensure the balance between client satisfaction and the management of my internal teams.
I act as the primary point of contact. I maintain open and accessible communication to precisely meet my clients' needs and keep them informed of their projects' progress.
I develop and present tailor-made strategies. My goal is to stimulate new account acquisition and ensure long-term loyalty by leveraging my industry expertise.
I am responsible for financial and operational planning. I establish realistic timelines and manage budgets rigorously to ensure efficient task execution, without ever exceeding allocated funds.
I advise and mentor junior members of my team. I focus on constructive feedback and constant motivation to foster their professional development and performance.
Project Management Social Media Brand Content Branding
Wunderman Thompson
Senior CRM Project Manager
RETAIL (LARGE RETAILERS)
April 2023 - January 2024 (9 months)
Paris, France
Responsible for CRM strategy and the smooth operation of the loyalty program.
Contribution to the CRM calendar construction in line with the marketing plan.
Participation in the deployment of CRM projects across France in collaboration with marketing teams.
Leading various campaigns, from conception to execution across all channels (email, push notifications, in-app messages, etc.), including: building customer journeys, challenging marketing proposals, working on CRM editorial content, integrating campaigns into our CRM tool, and performing campaign targeting and routing.
Working closely with central teams on larger projects such as CRM optimization, technical development, or the deployment of new features.
Analyzing the performance of actions taken, with a constant A/B testing approach to build channel expertise and learnings.
Development of a PRM campaign.
Project Management Marketing Social Media Emailing Communication Strategy