About Margot
French
Native or bilingual
English
Native or bilingual
Spanish
Basic
Experience
- La marque en moinsLa Marque en Moins - Community ManagerRETAIL (SMALL BUSINESS)September 2023 - January 2025 (1 year and 4 months)Paris, FranceCommunity management and content creation for La Marque en Moins:- Complete management of the brand's social networks (Instagram, Facebook, TikTok, Pinterest). I was responsible for the strategy, template creation, and daily execution (feed with all static content, carousels, videos...).- Management of the ambassador program and parallel projects (Skeepers, events...)Affiliate program for about fifty profiles (strategy, contact, creation of sales pitch, shipping and logistics, promo codes, impact statistics...)- Implementation of strategy and operational execution for acquisition (collaborative contests, cross-functional projects)Prospecting and implementation of all contests and collaboration projects (advent calendars, joint contests with multiple brands...)- Moderation and engagement on various networksHundreds of messages, comments, reactions... to be qualified via the Gorgias tool, then handling my topics (social media, UGC, influence...)
- AirnestAirnest - Community ManagerE-COMMERCENovember 2023 - Today (2 years and 9 months)Freelance for Airnest:- Content creation- Social media management (Instagram - Facebook - Pinterest)- Newsletter writing
- TILIZDigital MarketingJanuary 2020 - Today (6 years and 7 months)Brands: Le Mochi Glacé and Les Cookie BallsFreelance at Tiliz: an ice mochi company based in Rennes.- Social media strategy:1. Art direction + Content creation (photography, editing, design using InDesign - Canva - Photoshop) for various social media platforms: Instagram, Twitter, Facebook, and TikTok.2. Briefing photographers for specific content.- Influencer marketing and collaborations: organizing contests with other brands and influencer outreach (gifting and paid).- Social media management through daily posting on all platforms (using Buffer or META) and engagement: account grew from 350 to 3300 followers. Managing messages, comments, and inquiries via social media.- Monitoring food industry trends.- SEO through writing, formatting, and publishing SEO-optimized texts weekly based on trends or SEO reports.- Development and initiative-taking: podcast, press relations, point-of-sale referencing, GIF creation, Google Analytics monitoring...
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Education
- Master 2 (M2), EconomicsEcole de Management de Normandie2021Master 2 (M2) en stratégie digitale et innovation
- Bachelor of BusinessUniversity of the Fraser Valley2017Bachelor of Business Administration - 6 mois dans le cadre de mon diplôme Français
Certifications
- Google Analytics CertificationGoogle2020
- Fundamentals of Digital MarketingGoogle2020