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Margot Le BourgeML

Margot Le Bourge

Community Manager

€300/day
1 project
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Margot

Freelance in communication and digital marketing, with corporate experience as a Social Media Manager, I support brands in developing their visibility and image on social networks.

I handle everything from strategy to execution: content creation (photos, videos, writing), community management, SEO, influencer campaigns, and digital projects.

I am assisting Tiliz (Le Mochi Glacé, Les Cookie Balls) in defining their communication strategy, art direction, content creation, social media management, and developing complementary projects (SEO, podcast, press relations…).

I also notably managed the entire social media strategy for La Marque en Moins: complete management of social networks (Instagram, TikTok, Facebook, Pinterest), daily content creation, setting up an ambassador program of about fifty profiles, as well as acquisition campaigns through collaborations and special operations.

I also worked with Airnest and Bab’in for several months on strategy, positioning, content creation, and influencer briefs...

And today?

I am still assisting Tiliz! I also work for Gili's (swimwear and ready-to-wear brand) and for Agapé Vetcare (premium veterinary clinic in Lyon).

In parallel, I am a content creator with a community of over 35,000 followers on Instagram and 17,000 on TikTok, which allows me to have a concrete understanding of social media codes, trends, and performance levers.

Curious and creative, I constantly monitor trends to offer current, engaging, and high-performing content.

👉 Feel free to contact me to discover my portfolio!
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Basic

Can work on-site
Paris (up to 10km), Rennes (up to 10km), Lyon (up to 10km)

Experience

  • La marque en moins
    La Marque en Moins - Community Manager
    RETAIL (SMALL BUSINESS)
    September 2023 - January 2025 (1 year and 4 months)
    Paris, France
    Community management and content creation for La Marque en Moins:

    - Complete management of the brand's social networks (Instagram, Facebook, TikTok, Pinterest). I was responsible for the strategy, template creation, and daily execution (feed with all static content, carousels, videos...).

    - Management of the ambassador program and parallel projects (Skeepers, events...)
    Affiliate program for about fifty profiles (strategy, contact, creation of sales pitch, shipping and logistics, promo codes, impact statistics...)

    - Implementation of strategy and operational execution for acquisition (collaborative contests, cross-functional projects)
    Prospecting and implementation of all contests and collaboration projects (advent calendars, joint contests with multiple brands...)

    - Moderation and engagement on various networks
    Hundreds of messages, comments, reactions... to be qualified via the Gorgias tool, then handling my topics (social media, UGC, influence...)
    Community Management
  • Airnest
    Airnest - Community Manager
    E-COMMERCE
    November 2023 - Today (2 years and 9 months)
    Freelance for Airnest:
    - Content creation
    - Social media management (Instagram - Facebook - Pinterest)
    - Newsletter writing
  • TILIZ
    Digital Marketing
    January 2020 - Today (6 years and 7 months)
    Brands: Le Mochi Glacé and Les Cookie Balls

    Freelance at Tiliz: an ice mochi company based in Rennes.

    - Social media strategy:
    1. Art direction + Content creation (photography, editing, design using InDesign - Canva - Photoshop) for various social media platforms: Instagram, Twitter, Facebook, and TikTok.
    2. Briefing photographers for specific content.

    - Influencer marketing and collaborations: organizing contests with other brands and influencer outreach (gifting and paid).

    - Social media management through daily posting on all platforms (using Buffer or META) and engagement: account grew from 350 to 3300 followers. Managing messages, comments, and inquiries via social media.

    - Monitoring food industry trends.

    - SEO through writing, formatting, and publishing SEO-optimized texts weekly based on trends or SEO reports.

    - Development and initiative-taking: podcast, press relations, point-of-sale referencing, GIF creation, Google Analytics monitoring...

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Education

  • Master 2 (M2), Economics
    Ecole de Management de Normandie
    2021
    Master 2 (M2) en stratégie digitale et innovation
  • Bachelor of Business
    University of the Fraser Valley
    2017
    Bachelor of Business Administration - 6 mois dans le cadre de mon diplôme Français

Certifications

  • Google Analytics Certification
    Google
    2020
  • Fundamentals of Digital Marketing
    Google
    2020

Skill set (23)

Categories