Margot Houdoux

My conviction: impactful design is primarily based on a solid business strategy.

Thanks to a hybrid background (LSE (London School of Economics + Beaux-Arts de Paris), I combine business rigor with my artistic sensibility.

With my experience at CHANEL, and formerly as a strategy and innovation consultant, I have supported major clients (LVMH, L'Oréal, BNP, Decathlon, etc.) on branding, positioning, and business issues.

Now a freelancer, I put this dual expertise to work for brands that seek not only to be seen, but to be understood and desired.

As the founder of my own brand (@ekaiparis), I understand the keys to success: ROI, conversion, and consistency across all platforms.

🚀 My areas of expertise:

🎨 Branding & Brand Strategy

- Strategic audit, benchmark, and positioning

- Naming

- Storytelling

- Complete visual identity: Logo, Graphic Charter, Typography, Colors.

- Moodboards and brand universe.

📸 Art Direction & Content

- Supervision of shoots (Casting, Set design, Styling).

- Photography (Film & Digital) and Retouching (Lightroom/Photoshop).

- Editorial Design

- Illustration (graphic, pictorial)

💻 Digital & Product Design (UX/UI)

- Web design & Mockups (Figma).

- Screen prototyping and Customer Journeys.

- Newsletter Design & Social Media Assets.

Why work with me? I am passionate about art in all its forms and a business strategy partner. I translate your vision into a coherent, aesthetic, and high-performing brand.

@ekaiparis

@kin.supperclub

@margothoudoux