Freelancer profile translated to English.

Description

👋🏼 Hello,

Freelancer specializing in e-commerce and digital marketing, I have six years of experience in project management in an international environment, where I have developed expertise in e-commerce and e-retail management, including marketplaces, as well as campaign management and strategic activations.

Key Experiences:

*Alibaba Group: Steering the Go-to-Market strategy for campaigns and the Brands channel, with the definition of a 12-month roadmap. I coordinated complex campaigns and exceeded key objectives (GMV, orders, buyers).

*Ideal Standard Group: Development of the E-Retail strategy, management of partners (sellers, marketplaces) and implementation of campaigns generating €50k to €1M in revenue depending on the clients.

*NUXE: Management of DTC sites for four brands in two markets (FR & ES), including commercial planning, content optimization, and operational coordination.

Skills tailored to your needs:

*Project Management: Coordination of projects in an international environment.

*CRM and newsletters: Creation of briefs for email campaigns, agency monitoring, content validation, performance analysis, and recommendations.

*Digital Campaigns: Writing creative and technical briefs (wording, tracking), content localization for key markets, and management of cross-media initiatives.

*International Organization and Collaboration: Effective coordination with multicultural teams and partners, aligning global and local objectives.

What I bring to you:

*Expertise in project management and strategic activations.

*An ability to optimize your activations through a data and performance-driven approach.

*Fluid communication between your teams and agencies, for quality deliverables.

I would be delighted to discuss your projects with you! 🚀

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

CHANEL
E-Business Project Manager
LUXURY GOODS
February 2024 - Today (2 years and 4 months)
Paris, France
- Plan, coordinate, and monitor the progress of ongoing projects
- Organize and lead meetings (dailies, retrospectives, etc.)
- Manage risks, issues, and actions to ensure smooth execution
- Work with tech teams to estimate effort and timelines
- Report progress and key indicators to stakeholders
- Ensure the quality of deliverables and adherence to deadlines
- Document processes, track actions and decisions
Atlassian Confluence SAP SAP Hybris Deep PIM Akeneo Luxury E-commerce Retail KPI Microsoft Excel Project Coordination Project Coordination Cross-functional Coordination International Coordination Cosmetics
Alibaba Group
E-commerce Manager (Campaign & Onsite Manager)
E-COMMERCE
March 2022 - August 2023 (1 year and 5 months)
- Project Management: coordination of cross-functional teams globally, across divisions and IT.
- Collaboration in customer data management (optimization of internal tools) and contribution to MDM projects
- E-business project management, aligning them with KPIs (GMV, orders, buyers, AOV...)
- Content and asset management
- CRM Project Management: implementation and improvement of personalization tools (definition of NL strategy, loyalty program, re-purchase)
- Operational supervision: monitoring user stories, participating in testing and feature demonstrations at each development cycle (domains: homepage, LP, and channels).
- Plan and manage (end-to-end) platform campaigns, including post-campaign analysis.
- Analyze ongoing campaigns, which includes monitoring performance and collecting accurate data, and translating them into insights and recommendations for necessary optimizations.
- Proactively recommend and support the implementation of new campaign mechanisms and strategies to drive performance and engagement.
- Work with multiple stakeholders across organizational functions to manage cross-category campaign planning.
- Be the expert who understands the key functional and non-functional capabilities or limitations of the system and its individual modules that will drive merchandising on campaign landing pages, from both a business and design perspective.
- Understand the end-to-end customer journey and recommend action plans at each touchpoint to increase overall revenue.
Project Management Web Project Management Functional Testing Team Coordination International Coordination CRM Campaign Management Leadership Commercial Strategy Branding & Identity Acquisition Strategy E-commerce KPI Microsoft Excel Reporting Project Coordination Cosmetics
Ideal Standard Group
E-Retail Manager / E-Commerce Manager
RETAIL (SMALL BUSINESS)
April 2020 - February 2022 (1 year and 10 months)
- Develop and implement a coherent and results-oriented digital strategy for the company, in France and internationally
- Content and asset management
- Work closely with various company teams on an annual marketing plan for each partner (marketing, sales, customer service, etc.) to ensure alignment of digital objectives and strategies
- Monitor digital market trends and developments to identify new growth opportunities
- Analyze and report on the company's digital performance and propose continuous improvements
- Manage commercial relationships for the portfolio
- Implementation of commercial actions and e-merchandising/trade marketing actions
- Define SEO/SEA/SEM strategy in agreement with the Marketing Director
- Manage brand image and editorial charter in agreement with the communications manager
- Monitor P&L and report to the sales director
Project Management Project Coordination Cross-functional Coordination International Coordination Business Development SEO SEA Marketplace Amazon Marketplace Commercial Strategy Process Optimization Retail KPI Microsoft Excel Reporting Project Coordination