Margot Desbiolles

Since March 2025, I have been the director and creator of Ozïa, a concept dedicated to well-being, where I have developed all the company's activities from A to Z. As a therapist and coach, I offer personalized services such as the Renata method lymphatic drainage, Japanese head spa, and nutrition coaching.

In parallel, I designed and implemented the company's complete branding and marketing strategy: concept creation, market research, business plan, naming and graphic charter development, as well as the implementation of digital and traditional marketing strategies. I managed the website development, user experience (UX), content creation, social media management (Instagram, Facebook, LinkedIn), and sponsored campaigns, while coordinating technical providers.

I am also responsible for traditional communication, including the creation of materials (flyers, brochures, newsletters, business cards) and media selection to maximize visibility.

In terms of sales and partnerships, I conduct B2C and B2B prospecting, develop collaborations with wellness professionals, and create promotional campaigns and contests to increase brand awareness and impact.

Finally, I organize and lead thematic events, managing budgets, logistics, partner coordination, and operational follow-up, while ensuring the administrative and accounting management of the company.

This experience allows me to combine creativity, rigor, and a strategic approach, and to develop a global and operational vision of marketing, communication, and business development.

From July 2023 to October 2024, I served as Marketing Manager at the Interiman group, responsible for the SPS and JEM brands, while also supporting INTERIMAN, ALBEDIS, and AROBASE in Geneva and Lausanne.

I led the creation of the JEM brand and the complete development of its digital platform, including branding, business plan, naming, graphic charter, UX design, web development, testing, and optimization. I also defined marketing automation scenarios and coordinated all stakeholders (designers, developers, service providers), ensuring adherence to deadlines and budgets.

In digital and communication, I implemented and optimized internal and external strategies, managed social media (LinkedIn, Facebook), developed the editorial line, wrote content, and supervised sponsored campaigns (LinkedIn Ads and Google Ads), while ensuring user experience and website performance.

I also contributed to traditional communication and visual design, creating newsletters, brochures, flyers, and various materials, and to press relations, writing articles and coordinating interviews to maximize brand visibility.

Finally, I actively participated in commercial and event strategy, organizing internal and external events, workshops, and team building, and supporting customer prospecting and loyalty. I also managed merchandising, from selecting goodies to negotiating with suppliers.

This experience allowed me to develop a global and operational vision of marketing, combining strategy, digital, communication, and events, while strengthening my ability to coordinate projects and teams with efficiency and rigor.

From August 2019 to February 2023, I was Marketing & Communication Assistant at the Mano Hotels group, comprising 6 hotels of 3 and 4-star superior categories.

I participated in developing the digital awareness and visibility of the hotels and restaurants: website redesign, social media management and animation (Instagram, Facebook, LinkedIn), organic content creation and paid campaigns, content writing for blogs and newsletters via Mailchimp, monitoring of digital platforms like Google My Business and TripAdvisor, and marketing automation via OAKY.

I also contributed to communication and events, developing corporate materials (flyers, menus, brochures, QR codes), organizing internal and press events (afterworks, culinary events), creating briefs and presentations, and coordinating photo and video shoots.

As part of partnerships and press relations, I managed and developed collaborations with partners and influencers, participated in press kit management, and coordinated campaign logistics, in collaboration with specialized PR agencies.

Finally, I managed merchandising, from selecting goodies to negotiating and tracking orders.

This experience allowed me to develop a global and operational approach to hotel marketing, combining digital strategy, communication, events, and partnerships, while strengthening my ability to coordinate projects and service providers with rigor and creativity.