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Margot DenormandieMD

Margot Denormandie

Copywriter and Storyteller

€400/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Margot

Copywriting and storytelling: video and TV scripts - slogans - advertisements - email marketing - blog articles

Hello, I'm Margot. I worked for 3 years at innocent as a Community Manager and then Creative Lead. A slightly pompous title that actually means "brand guardian" and mainly consists of being the voice of innocent. I'm responsible for copywriting and creative project management for packaging, product naming, OOH, TV, and social media campaigns. Before that, I was a psychologist. And deep down, I always will be, because to write well and connect with people, you need to understand them and remind them that behind computers and advertisements, there are people.

I love finding new ideas, surprising people, revolutionizing existing things, and telling stories. That was the heart of my work at innocent. With storytelling and insights that resonate with people, you can tell any story. Talk about socks lost in washing machines, tangled headphones, karaoke sessions with our boss, the meaning of life. And find a logical link to a product. I believe that with good stories, you can take people anywhere. And I hope mine will take me to you.
See you soon,
Margot
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Innocent Drinks
    Brand Content - Creative Manager
    November 2021 - Today (4 years and 7 months)
    Creative direction for France, Benelux, and the Iberia region. Responsible for brand copywriting and art direction, Brand Guardian. Conception of brand and product media campaigns in collaboration with marketing and creative teams. Copywriting, production monitoring, creative project management for TV, OOH, digital campaigns, product launches, and naming. Creative support for digital, trade, field, and HR teams to bring the innocent brand identity and tone to life (writing little jokes, stories on bottles...)
  • Innocent Drinks
    Community Manager & Content Creator
    November 2020 - November 2021 (1 year)
    Paris, France
    Community management: managing communities (twitter, facebook, instagram, and tiktok) and content creation for the editorial calendar in conjunction with the digital agency. Brand Guardian of the brand on social media, creative assets, and copywriting. Creation and management of an ambassador program. One-off activations and influencer partnerships. Responsible for consumer relations and internal FAQs. Content creator: creative support to various teams to deploy the innocent tone on different assets (trade, sales, HR, digital...), and support to the Creative Manager for claims, brand naming, copywriting, and creative idea generation.
  • Innocent Drinks
    Community Manager
    May 2020 - November 2020 (6 months)

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Education

  • MBA Strategic Marketing Communication, Marketing
    EFAP - School of New Communication Professions
    2020
    MBA Communication Marketing Stratégique , Marketing
  • Master 2 PCPI, Clinical Psychology
    Paris Descartes University
    2019
    Master 2 PCPI, Psychologie clinique

Skill set

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