Margot Denormandie

Creative direction for France, Benelux, and the Iberia region. Responsible for brand copywriting and art direction, Brand Guardian. Conception of brand and product media campaigns in collaboration with marketing and creative teams. Copywriting, production monitoring, creative project management for TV, OOH, digital campaigns, product launches, and naming. Creative support for digital, trade, field, and HR teams to bring the innocent brand identity and tone to life (writing little jokes, stories on bottles...)

Community management: managing communities (twitter, facebook, instagram, and tiktok) and content creation for the editorial calendar in conjunction with the digital agency. Brand Guardian of the brand on social media, creative assets, and copywriting. Creation and management of an ambassador program. One-off activations and influencer partnerships. Responsible for consumer relations and internal FAQs. Content creator: creative support to various teams to deploy the innocent tone on different assets (trade, sales, HR, digital...), and support to the Creative Manager for claims, brand naming, copywriting, and creative idea generation.