Freelancer profile translated to English.
Back to original languageAbout Margot
Advertising, we have no choice but to do it. But we can choose to do it well, by giving meaning to our communications and telling relevant stories for people.
Former Creative Manager at innocent, I help brands develop a personality and a tone of voice (brand platform writing, vision, mission, manifesto...). And I write all sorts of things to bring them to life and engage their audience (advertisements, slogans, social media...).
Some recent projects:
- Copywriting and positioning strategy for Alaize, the hygiene protection brand that has your back
- Brand platform for Ednova - the online university powered by AI
- Brand platform for La Tournée - the grand return of the deposit system
I love finding original ideas, surprising people, revolutionizing existing things, and telling stories. With storytelling and insights that touch people, we can tell any story. Talking about socks lost in washing machines, tangled earphones, karaoke sessions with our boss, the meaning of life. And finding a logical link to a product. I believe that with great stories, we can take people anywhere. And I hope mine will take me to you.
See you soon,
Margot
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- La TournéeBrand & Creative ManagerAGRICULTUREOctober 2023 - February 2026 (2 years and 4 months)Head of the creative studio for La Tournée and copywriter:- Redesign of La Tournée's brand identity and creation of the new brand platform.- Management of the video studio (brand and ads)- Print and illustration management (materials, content, labels...)- Social Media
- innocent FranceBrand Content - Creative ManagerNovember 2021 - September 2023 (1 year and 10 months)"Brand Guardian" for innocent - Creative direction for France, Benelux, and the Iberia region.Conception of media campaigns (TV, OOH, digital, social media), creative project management, writing short stories for bottles, and advising teams on bringing the brand personality to life.
- innocent FranceCommunity Manager & Content creatorNovember 2020 - November 2021 (1 year)Paris, FranceCommunity management: managing communities (Twitter, Facebook, Instagram, and TikTok) and content creation for the editorial calendar in conjunction with the digital agency. Brand Guardian for the brand on social media, creative assets, and copywriting. Creation and management of an ambassador program. One-off activations and influencer partnerships. Responsible for consumer relations and internal FAQs. Content creator: creative support to various teams for deploying the innocent tone across different assets (trade, sales, HR, digital...), and support to the Creative Manager for claims, brand naming, copywriting, and creative idea generation.
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Education
- MBA Strategic Marketing Communication, MarketingEFAP - School for New Communication Professions2020MBA Communication Marketing Stratégique , Marketing
- Master 2 PCPI, Clinical PsychologyParis Descartes University2019Master 2 PCPI, Psychologie clinique