Margot Coussegal

Freelance Paid Media expert, I support premium brands in growing their sales and the profitability of their media investments.

I have worked for brands such as Maje, Seasonly, Printemps (department stores), Maison Michel, and Nespresso, on e-commerce performance, drive-to-store, and brand awareness development challenges.

My approach is business and brand image oriented: understanding challenges, clear recommendations, and continuous campaign optimization.

I intervene across the entire funnel, from strategy to operations, with a simple objective: to make Paid Media budgets perform sustainably.

✤ Strategic & operational reflection on all paid acquisition levers in collaboration with agencies:

▸ SEA - Shopping (+Youtube)

▸ Social paid

▸ Affiliation

▸ Email Marketing

▸ Email Remarketing

▸ Display in 8 markets: FR, UK, DE, CH, ES, EU, NL, IE + assistance in the USA market

✤ Development of a dynamic dashboard with the help of a business analyst that allows:

▸ Management and optimization of various levers based on a defined objective (COS, ROI)

▸ Reworking corrected sessions (GDPR pop-ups) to align with the previous year. Tool: OneTrust

▸ Completing internal reports (Business review, Committee, Weekly or monthly update...)

✤ Management

✤ SEA

- Shopping, Youtube, BingAds

▸Campaign creation, monitoring, and development

▸ Bidding tool management (MarinSoftware; Double Click)

▸ Analyses, optimizations, and recommendations

✤ Paid social

▸ Campaign creation, monitoring, and development

▸ Budget monitoring

▸ Strategic development: branding, events, catalog feed, product push...

✤ Display retargeting & Lead Acquisition

▸Campaign monitoring and development

▸Strategic development

☞ Daily, weekly, and monthly reporting on all levers using a dashboard

☞ Management of partner relations

☞ Intern management