Freelancer profile translated to English.
Back to original languageAbout Margot
TYPES OF ASSIGNMENTS: MARKET RESEARCH, PROSPECTIVE STUDIES, QUALITATIVE STUDIES, USER TESTING, UX RESEARCH
GEOGRAPHIC AREA: FRANCE + ROMANDE SWITZERLAND
SPECIFIC EXPERTISE: USE OF USER-CENTRIC TOOLS AND METHODS
I am passionate about studying user behavior: I analyze their uses, their beliefs, and their motivations in order to analyze an existing market, improve a product or service (physical or digital), and identify fundamental behavioral trends.
FIELDWORK
- ethnographic observations
- weekly video diaries
- in-home / coffee shop interviews
- expert interviews (phone or in-person)
- focus groups (3 or 6 people)
- user testing
DELIVERABLES
- scoping of your existing studies
- benchmark of best practices
- structured deliverable:
> market data / key figures
> major insights on your users
> actual vs. desired user journeys
> segmentation / behavioral profiles
> operational recommendations
French
Native or bilingual
English
Fluent
Can work on-site
Annecy (up to 50km)
Experience
- Patent ExploraUX ResearcherMECHANICAL ENGINEERINGAugust 20 - January 21 (5 months)Annecy, FranceExploratory study on the user journeys of "inventors" (R&D engineers, R&D managers): what search engines are used? What are the pain points? What are their expectations?Benchmark of the competition in the French marketTesting of V1 and V2 prototypes
- TF1UX ResearcherPRESS AND MEDIASeptember 2018 - December 2018 (4 months)Paris, FranceExploratory study on new media uses (end of day):> benchmark of evolving TV usage> semiotics on entertainment logic> filmed ethnographic fieldwork: 10 atypical profiles (Paris + province)> analysis of user experience regarding work vs. leisure balance: connection vs. disconnection issues> proposal for improvement areas (ancillary services + media content)
- Malakoff MédéricUX ResearcherBANKING AND INSURANCEOctober 2017 - June 2018 (9 months)Paris, FranceIn collaboration with Klap, exploratory study on insurance systems for liberal professions:> benchmark of trends and competitors in the field> ethnographic fieldwork (B2B target) 15 observations in the Paris region + province> analysis of user journeys and proposal of new concepts> iteration and refinement of concepts in creative workshops (x3) with the internal team + user testing
Reviews
Vincent
vdromer
Reviewed on 2/6/2017
Margot was a valuable help on the project we collaborated on. She was able to meet the quality and deadline requirements. Thanks again for your support!
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Education
- MS Marketing, Design and CreationAudencia Nantes2014