Margot Baillot

→ Visual identity with custom logotype, brand guidelines with usage rules and development recommendations, layout templates for autonomous content creation, and definition of a complete visual universe.

Grahana is a event centered around the practice of Kundalini Yoga based in Lyon. Its name, meaning “eclipse” in Sanskrit, guided the overall artistic direction of the project.

I designed a complete visual identity — including logo, graphic guidelines, iconographic universe, and digital applications — built around the notions of breath and rhythm. The logotype is conceived as a continuous, circular flow, evoking breath and moving energy. A dot integrated into the sixth letter of the logo references the sixth chakra : the third eye, symbolizing perception and intuition.

Grahana offers a monthly group class, conceived as a moment of gathering around a shared goal : well-being. The project is driven by a desire to make the practice accessible and inclusive.

In-house graphic designer for Némès Paris during 3 years, I designed a wide range of print materials : packaging, gift box, business cards, brochures, flyers, greeting cards and retail product displays. For each project, I managed the follow-up with printers and suppliers.

→ Supervised 5 photoshoots from concept to production, including talent recruitment and on-set logistics for select productions

→ Enhanced 258 e-commerce jewelry packshots (shooting in studio + editing)

→ Rollout of the new art direction across all digital and print assets (website, newsletters, packaging, etc.)

→ Art direction and full end-to-end design of a trade show booth, including senography and POS materials

→ Managed a creative team of 2 (graphic design intern and work-study)

→ Creation of content for digital advertising campaigns meta/google and variations in different assets

→ Contributed to monthly social media content calendar brainstorming from ideation to production

→ Production of photo and video reports with the brand's artisans → Carrying out of internal interviews (concept, filming and editing)

→ Designed print materials for customer experience (flyers, multi-page booklets and illustrated greeting cards)

→ Monthly press release layout

→ UI design of landing pages including custom assets (pictograms, visuals and buttons) in collaboration with marketing and development teams

Packshot production for the e-commerce product pages of Kassandre Paris, a French sculptural bag brand with a minimalist identity. Each piece was photographed from two distinct angles to highlight volumes, geometric lines and material details — images designed to match the brand's high-end positioning.