Freelancer profile translated to English.
Back to original languageAbout Margot
Do you want to improve the performance of your Paid Social campaigns or structure a more effective system?
I support B2C and B2B companies in optimizing and managing their campaigns on Meta, TikTok, Snapchat, YouTube, and LinkedIn. My approach is based on a fine analysis of performance to quickly identify growth levers and areas for improvement.
I intervene through both audits (campaign analysis, identification of budget waste, concrete recommendations) and support missions to manage performance and structure sustainable strategies.
My interventions notably allow to:
- improve campaign profitability (ROAS, CPL, CTR)
- reduce acquisition costs
- structure efficient and scalable systems
Accustomed to multi-market environments and performance challenges, I bring both a strategic and operational vision, results-oriented.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- AD'S UP CONSULTINGTEAM LEADER SOCIAL MEDIA (PERMANENT CONTRACT)CONSULTING AND AUDITSMarch 2024 - Today (2 years and 5 months)Paris, FranceTeam Lead in Social Media Advertising, I manage a team of 3 SMA consultants and support them in the management and development of their client portfolios. Management of responses to tenders (audit, strategic recommendations, media plan definition). In parallel, I contribute to internal and external skill development through training in Social Media Advertising and artificial intelligence.
- AD'S UP CONSULTINGSENIOR SOCIAL MEDIA CONSULTANT (PERMANENT CONTRACT)January 2021 - March 2024 (3 years and 2 months)Paris, FranceSenior Social Media Advertising consultant specializing in multi-platform strategies (Meta, TikTok, Snapchat, Pinterest, LinkedIn). Supporting B2C and B2B brands in various sectors (fashion, cosmetics, retail, services, travel) on performance and branding issues: optimization of media investments, campaign structuring, and international scaling.
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Education
- Digital MarketingKEDGE BUSINESS SCHOOL2021
- HIGH SCHOOL DIPLOMALYCÉE JEAN PAUL II2016
Certifications
- Meta CertificationMeta Certification