Freelancer profile translated to English.
Back to original languageAbout Margot
Hello everyone!
👩🏼💻 Specializing in branding for committed companies, I help brands grow and establish a strong market presence through unique strategies and brand identities.
After years of experience at Balzac Paris, I launched my freelance career. I now work with brands like Balibaris, Céladon, and Phi 1.618 to highlight their values and products.
✻ BRAND STRATEGY → Clarifying your objectives, values, and vision to develop a coherent brand strategy.
✻ VISUAL IDENTITY → Creation of a unique and complete brand identity concept (logo, color palette, typography...)
✻ COMMUNICATION MATERIALS → Design of business cards, stickers, flyers, thank you cards, or any other communication material.
✻ WEBSITE → Building the strategy, defining your objectives, and structuring your site to make it attractive and easy to navigate.
✻ SOCIAL MEDIA → Creation of templates and/or management of your social media content creation (stories, Instagram feed posts, advertising content...)
✻ PACKAGING → Development of product labels, shipping boxes, bags, or other types of packaging.
✻ ILLUSTRATIONS → Creating illustrations adaptable to all media (paper, website, ready-to-wear...)
Do you need support, a replacement, or a long-term graphic designer? I am available and would be delighted to assist you.
Spanish
Conversational
English
Conversational
French
Native or bilingual
Can work on-site
Bordeaux (up to 30km), Paris (up to 10km), Toulouse (up to 10km)
Experience
- Alors c'est pour quandArt Director – Identity and Content Strategy RedesignPRESS AND MEDIAAugust 2024 - December 2025 (1 year and 4 months)Bordeaux, FranceComprehensive support with an approach combining design and strategy.✻ Complete visual identity redesign (brand guidelines, brand universe)✻ Brand repositioning in line with its target audience✻ Definition of an adapted and versatile artistic direction✻ Creation of social media content (posts and stories)✻ Implementation of an editorial calendar✻ Reflection on content themes and formats in connection with podcast episodes
- CéladonGraphic Designer – Instagram Content CreationARTS AND CRAFTSApril 2024 - March 2026 (1 year and 11 months)Bordeaux, FranceAdaptation of visual identity to digital media, and production of engaging and effective user-oriented content.✻ Creation of content for Instagram stories✻ Design of visuals adapted to short formats and mobile consumption✻ Work on information hierarchy to capture attention quickly✻ Optimization of message readability and impact
- BalibarisArt DirectorFASHION AND COSMETICSNovember 2023 - February 2024 (3 months)Bordeaux, France✻ Creation and execution of the artistic direction for Christmas.✻ Adaptation across all media:Print -> gift cards, store posters, catalogs, gift cards, window displays...Digital -> social media, web banners, social media ads, e-gift cards...
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Education
- Artistic Director in Digital Creation and DesignE-artsupCréée en 2001 e-artsup, l’école de la passion créative, s’est donnée pour objectif de former des professionnels du design digital et de la direction artistique intégrant les mutations produites par le digital dans leurs pratiques. Elle forme dans les domaines de la communication, du web, du design interactif, du game design, de l’animation et de la 3D dans huit villes de France : Paris, Bordeaux, Lille, Lyon, Montpellier, Nantes, Strasbourg et Toulouse.