Freelancer profile translated to English.
Back to original languageAbout Margherita
Digital communication and marketing consultant based in Paris, I have been supporting French brands for over 5 years in the development of their communication and growth strategies. My specialty: launching and developing brands in the Italian market, through an approach adapted to cultural specificities and local consumer expectations.
I specialize in influencer marketing and digital communication, with the goal of creating strategies capable of increasing brand visibility, engaging their audience, and generating measurable results.
As part of influencer campaigns, I manage the entire process:
- Definition of the influence strategy
- Drafting of briefs and brand support
- Influencer sourcing
- Rate negotiation
- Contracting
- Campaign monitoring and management
- Performance analysis and reporting
In parallel, I also support brands with their digital communication through:
- Content creation
- Partnership research
- Community management
More broadly, I help brands grow online through affiliate marketing, influencer campaigns, newsletters, and marketing automation.
I have notably collaborated with brands such as Lingoda, Sova, Cuure, Manucurist, Faircado, UBIGI eSIM, Airalo, Jetpac, Livekindred, Kitsey Martin Studio, Amniens, and Forward College.
Italian
Native or bilingual
French
Native or bilingual
English
Fluent
Spanish
Basic
Remote only
Primarily works remotely
Experience
- NMAgencyCo-founderFASHION AND COSMETICSJune 2024 - Today (2 years and 2 months)Paris, FranceBased in Paris, our agency specializes in optimizing online growth through affiliate strategies, marketing automation, and newsletter management. We also implement influencer marketing campaigns to enhance brand visibility and engage their community.Our Offer:- Affiliation: Development of tailor-made strategies to maximize your brand's revenue and visibility.- Influencer Marketing: Collaboration with influencers to effectively promote your products and services.- Newsletter Management: Design and management of targeted and high-performing email marketing campaigns.- Marketing Automation: Optimization of marketing processes to ensure fluid and personalized communication throughout the customer journey.- Online Growth Strategy: Development of strategic plans to accelerate your brand's digital presence and performance online.
- ManucuristInfluencer Manager ITFASHION AND COSMETICSApril 2024 - Today (2 years and 4 months)Paris, FranceInfluencer Relations CoordinationIdentification and sourcing of influencer profiles aligned with the brand's aesthetic and values, managing outreach and negotiations, contract monitoring, and building lasting relationships to foster authentic and recurring partnerships.Influencer Campaign ExecutionEnd-to-end management of influencer campaigns, from creating briefs and coordinating product shipments to content monitoring, managing publication schedules, and validating deliverables on time and in line with brand image.Campaign AnalysisPerformance tracking and reporting on key indicators (reach, engagement, EMV, conversions), post-campaign debriefs, and actionable recommendations to optimize future activations and inform the overall influence strategy.
- CuureMarketing Manager ItalyHEALTH AND WELLNESSFebruary 2022 - June 2024 (2 years and 3 months)Paris, FranceCommunity ManagementSocial Media AnimationInfluence Campaign CreationMarketing and Communication Strategy CreationPartnership Research
Reviews
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Education
- Master 2 in European StudiesSorbonne Nouvelle2020Le Master vise à proposer une formation pluridisciplinaire sur l'Europe en tant que aire culturelle Mémoire de première année: "Politiques de l'emploi en Italie : Une Européanisation forcée ?" Mémoire de deuxième année: "Les entreprises culturelles et créatives, un potentiel européen sous-estimé ?"
- Bachelor's degree in Political ScienceUniversità degli studi di Padova2017Ce programme fournit une formation polyvalente, où chaque matière enseignée - droit, économie, sociologie, histoire et relations internationales.