Freelancer profile translated to English.
Back to original languageAbout Margaux
After years at foodspring - a German sports nutrition brand - as Event and Partnership Manager, I gained extensive experience in organizing and executing high-impact events. Despite my passion for this sector, I wanted more autonomy and creative freedom.
In September 2024, I started working for myself as an Experiential Event Manager. Today, I design and manage events or activations that offer unique and memorable experiences to participants. I offer operational and strategic services that best meet my clients' needs:
- Planning and coordination services
- Creative and experiential services
- On-site execution and management
- Event marketing and promotion
- Post-event analysis and reporting
- Strategic event consulting
French
Native or bilingual
English
Fluent
German
Conversational
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- FoodspringEuropean Event & Partnership ManagerHEALTH AND WELLNESSNovember 2023 - Today (2 years and 7 months)Berlin, Germany- Implement the annual event strategy, optimize investments by identifying priority events and conducting external negotiations.- Take end-to-end ownership of the annual event program execution, acting as a project manager and working cross-functionally.- Define the partnership program, identifying company needs and potential partners.- Lead the project for partnership execution, ensuring they are successful and adhere to all pre-agreed elements.- Analyze metrics, compile reports, and optimize campaigns to achieve key objectives and maximize ROI.
- FoodspringBrand Activation Manager (DE, AT, FR, ES markets)HEALTH AND WELLNESSApril 2022 - November 2023 (1 year and 7 months)Berlin, Germany- Responsible for the annual execution of each country's marketing activation and the complete marketing plan- Apply PDCA methodology, clarifying root cause analysis of performance gaps and identifying short-term opportunities - responsible for all tactic-related actions/opportunities.- Localization and implementation of platform campaigns/innovations- Social media management, content calendar, and execution- Responsible for the e2e execution of all national events, defining clear KPIs and tracking results.- Track innovation performance; work in partnership with sales to analyze performance and take action.- Responsible for the implementation and execution of all country-specific partnerships (within the Media Mix and strategic relevance).- Optimize and amplify existing key partnerships, manage renewals and ongoing strategic discussions.
- FoodspringCommunity & Social Media Management - FR marketHEALTH AND WELLNESSJuly 2020 - March 2022 (1 year and 8 months)Berlin, Germany- Manage the French community across all social media platforms and respond to foodspring community inquiries.- Contribute to content planning, independently develop creative posts, videos, and oversee new product launches.- Create contests and engage directly with B2B partners and influencers.- Organize live training sessions, IGTV with influencers and coaches.- Stay updated on the latest trends.- Collect and analyze social media performance data, then devise strategies for improvement.- Be responsible for three Facebook groups for the French market.- Create the content plan for the @foodspring_athletics Instagram account and be responsible for this Instagram account.
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Education
- Master - Marketing International ManagementHochschule für Wirtschaft und Recht2022
- Bachelor - Business AdministrationJAMK - University of Applied Sciences2020