Freelancer profile translated to English.

Description

Margaux is passionate aboutdigital strategyand **campaign optimization**. I support clients and my team in defining the best recommendations based on objectives and audience. My role consists of analyzing data, identifying opportunities, and proposing concrete actions to maximize campaign impact.

In collaboration with Amaury, Digital Strategist and Campaign Manager, I bring my expertise to guidestrategic and tacticalchoices, ensuring therelevanceof thecontent and platformsused. My goal is to ensure that each campaign is designed and executed to achieve its KPIs and generate optimal return on investment.

We are active in bothB2CandB2Bsectors. Whether forawareness, traffic, drive-to-store, e-commerce(our favorite client type), **online ticket sales**, or any other objective...

Across numerous platforms such associal media(Meta, TikTok, LinkedIn),Google Ads(Search, YouTube…),Spotify**, **DOOH, DV360, as well as traditional channels(TV, radio, cinema…), we excel in optimizing campaign impact.

We are proud of the results obtained for our clients, including: Touch Agency, Entreprendre Bruxelles for LocalGuideBrussels, GANG Full Production House, GANG Content (formerly StoryMe), Hopscotch Season (formerly Sopexa Agency) in Belgium and France, IZOARD Agency, Space Agency, GOPAcom, Havas Brussels, AdExpert (Azerion), Mountainview Agency, The Good Com.

Margaux also benefits from 8 years of experience gained at Ogilvy Social Lab before going freelance.

We are fluent in French, Dutch, and English, which allows us to support clients in many countries.

See you soon ;-)

Margaux

Languages

English
Fluent
Dutch
Fluent
Spanish
Basic
French
Native or bilingual

Workplace preferences

Can work on-site

Bruxelles (up to 50km)

La Redoute
Paid Social & Performance Manager Northern Europe
March 2026 - Today (5 months)
Belgium
• • Define, plan, and manage paid social performance strategy across Meta and Pinterest, as well as affiliate marketing, for mid- and lower-funnel campaigns to drive traffic, conversions, and revenue growth.
• • Work closely with agency partners to ensure campaigns align with business objectives and the commercial calendar of La Redoute.
• • Challenge and validate media plans, audience targeting strategies, and creative approaches to maximize campaign efficiency and performance.
• • Monitor and analyze key KPIs including CTR, CPC, CPA, ROAS, and conversion rates, identifying optimization opportunities through budget reallocation, audience refinement, and creative testing.
• • Manage the test-and-learn roadmap with agency partners, ensuring accurate tracking, data reliability, and continuous performance improvement.
• • Consolidate campaign insights into clear, actionable recommendations for internal teams and senior leadership visibility.
• • Collaborate with Brand and Content teams to develop and test new creative assets, providing data-driven feedback on formats, messaging, hooks, and tone.
• • Partner with E-commerce teams to align campaigns with stock levels, key product priorities, and seasonal trading periods for stronger commercial impact.
• • Ensure smooth coordination, reporting, and performance follow-up with agency partners and cross-functional stakeholders.
• • Manage and optimize paid social budgets across multiple markets and all funnel stages, overseeing pacing, forecasting results, and delivering concise performance reports.
• • Share best practices with global teams and international peers to continuously improve paid social efficiency and business performance.
Touch Agency Belgium
Co-Head of Paid/Media Department PILOT
September 2024 - April 2026 (1 year and 7 months)
Brussels, Belgium
My responsibilities include driving the agency's growth through effective team leadership, process optimization, continuous skill enhancement, and strategic budget management.

Together with our team, we provide strategic input on our clients' website UX, tracking, SEO to ensure it is fully optimized for their campaigns. Our support ranges from updating specific elements to designing entirely new websites— either in-house or in collaboration with our partner agency, Inside Web.
Touch Agency Belgium
Co-Head of Paid/Media Department PILOT
September 2024 - Today (1 year and 11 months)
Brussels, Belgium
I also take on the role of Client Success Manager, ensuring that every client project is successfully executed by meeting quality standards, deadlines, and going the extra mile. My mission, together with my team, is to consistently provide exceptional service that drives meaningful results and adds value for our clients.