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Margaux T.MT

Margaux T.

Freelance Marketing & Communication | Food Expert

€800/day
Aix-en-Provence, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Margaux

🍽️ Culinary Marketing & Communication Expert | Strategy • Content • Gourmet Creation
Are you a food brand, a startup, or an agri-food industry player? Are you looking for a freelance marketing & communication specialist who speaks brand strategy as fluently as gluten-free vegetarian recipes? Bingo.

🎯 My mission: to add flavor to your communication.
For over 10 years, I have been supporting players in the food sector (in France & internationally) in their marketing challenges, from strategic thinking to content creation.

💼 My background in 3 bites:
- Former strategy consultant (5 years): rigor, business vision, precise pitches.
- ESSEC graduate: I speak the language of ROI, CAC, and segmentation fluently.
- Culinary content creator for 6 years: delicious storytelling, appetite-whetting visuals, engaging content for all channels.

🔧 My key expertise:
Brand strategy • Product positioning • Culinary storytelling • Recipe creation • Food writing • Content marketing • Art direction • Culinary photography • Social media

✨ What I can do for you:
- Build your brand positioning and narrative platform
- Imagine impactful, authentic communication campaigns that resonate with your customers
- Create your content from A to Z: recipes, visuals, social media posts, ebooks, newsletters, etc.
- Bring your products to life, even the most technical ones, with engaging visuals and text

🤝 Why me?
- Because I am both strategic & creative
- Because I understand your business challenges and transform them into high-performing content
- Because I am operational, responsive, and passionate.

📩 Ready to boost your brand image?
Let's discuss your fou.d projects!
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

  • Italian

    Basic

Can work on-site
Aix-en-Provence (up to 40km), Paris (up to 10km)

Experience

  • Groupe Seb
    Creation of a recipe book FR/EN
    RETAIL (LARGE RETAILERS)
    June 2023 - August 2023 (3 months)
    Design and creation of a recipe book around a multi-cooker product.

    Tasks performed:
    - Recipe writing in French and English
    - Culinary design, photography, and editing of 12 recipes
    - Book design

    Graphisme Adobe Photoshop Photographie culinaire Retouche photo Adobe InDesign
  • Groupe Seb
    Product Project Manager
    RETAIL (LARGE RETAILERS)
    January 2021 - July 2022 (1 year and 6 months)
    Annecy, France
    As part of a strategic review for the creation of new products targeting Millennials, the Groupe Seb Product team needed to strengthen its teams to define the scope of a new product.

    Tasks performed:
    - Food trend analysis
    - Market and target dietary behavior analysis
    - Market segmentation
    - Product characteristic definition
    - Brainstorming workshop facilitation
    - Prototype definition

    Result:
    - Product identified as a priority during the Group's annual review

    Analyse marketing Rédaction fiche produit Stratégie produit Design produit Animation d'ateliers
  • Groupe SEB
    International Launch Campaign
    RETAIL (LARGE RETAILERS)
    July 2020 - October 2020 (3 months)
    Marseille, France
    Context:
    As part of a communication campaign for a flagship product, Groupe Seb called on my skills to create the off-line and on-line communication materials for the launch campaign focused on plant-based products.

    Creation and execution of an international (French and English), off-line and on-line communication campaign:
    - Design and creation of a dedicated landing page
    - Recipe writing in French and English
    - Culinary design, photography, and editing of 9 recipes
    - Design of flyers for points of sale and stores
    - Landing page design
    Direction artistique Gestion de projet Marketing Rédaction Adobe Photoshop Photographie culinaire

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Education

  • Master of Science in Management
    ESSEC Business School
    2012
    Majeurs Entrepreneuriat, Stratégie et Luxe
  • DU Clinical and Therapeutic Nutrition and Dietetics
    Paris Descartes University, Bichat Hospital
    2018

Skill set

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