Freelancer profile translated to English.
Back to original languageAbout Margaux
6 years of experience in product marketing
With my experience in scale-ups and B2B startups (Qonto, Greenly, Wix, LinkedIn), I would be happy to support you in your product marketing strategy: positioning and messaging, pricing strategy, product launch and sales enablement.
How I can help you concretely ➡️
- Better understand your market, thanks in particular to user research and competitive analysis
- Adopt a clear, differentiating positioning that aligns with market expectations
- Align product, sales, and marketing teams to effectively launch and drive adoption of your products and features
🗣️ Market Research
- User and prospect interviews
- Persona & ICP definition
- Competitive analysis (SWOT, feature comparison)
⛳ Go-to-Market Strategy
- Differentiating positioning
- Pricing and offering definition
- Messaging that resonates with your audience
- Concrete value proposition (Unique selling points)
- Marketing and sales launch plan
📨 Marketing Campaigns
- Social media: content creation and copywriting
- Email marketing
- Blog posts, white papers, infographics
- Website: homepage, features pages, pricing page
- Press releases, sponsored content
- Videos, Masterclasses, and webinars
🖇️ Product Knowledge Structuring and Dissemination
- Internal playbooks for sales and CSM teams
- In-app onboarding and adoption journeys (product-led growth)
- Changelog maintenance (announcement of product updates)
- Help center for users
👨🏻💻 Sales Enablement
- Sales team training
- Training resources: competitive battle cards, sales pitch, objection handling
- Sales collateral: sales presentations, one-pagers...
English
Native or bilingual
French
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- QontoSenior Product Marketing ManagerBANKING AND INSURANCEMarch 2023 - December 2025 (2 years and 9 months)Paris, France
- Creation and structuring of the PMM function at Regate
- Strategy, offering, and pricing for the accountant market
- User, customer, and competitor research
- Go-to-market strategy and product launches
- Sales enablement
- Content writing: social media, customer cases, articles, PR, emails, presentations, website...
- Management of an accountant community (+7k members)
- GreenlyProduct Marketing ManagerENVIRONMENTALJuly 2022 - October 2022 (3 months)Paris, France
- Go-to-Market Strategy, product-led growth
- Structuring product knowledge: changelog, internal & external knowledge bases, in-app journeys
- Sales enablement: product training, sales narrative
- Participation in product development: discovery, user interviews, competitive analysis
- WixProduct Marketing ManagerSOFTWARE PUBLISHINGJanuary 2021 - July 2022 (1 year and 6 months)Tel Aviv-Jaffa, IsraelPositioning and marketing penetration strategy for FrancePartnerships: co-branding, contests, webinars, influencers, user-generated contentSocial media and community management (190K followers)Content and marketing campaigns from A to Z: videos, blogs, emails, landing pages...Localization project management (20+ languages)Growth marketing and funnel optimization
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Education
- Master Economics and BusinessSciences Po Paris2017Finance d’entreprise, stratégie d’entreprise, marketing digital, économétrie
- Master Security and DiplomacyTel Aviv University2014Négociation internationales, Cyber-guerre, droit international
Certifications
- Data AnalysisData Bird2023
- IELTSBritish Council2012