Freelancer profile translated to English.

Description

Marketing and communication professional, specializing in operational marketing, CRM, and digital communication.

I have decided to support SMEs in their 360 marketing needs: communication, digital, marketing, and events!

I want to put my expertise at the service of higher education students to pass on a practical and professional approach. My interventions are based on concrete cases, adapted methodologies, and operational practice to effectively prepare students for the business world.

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Marseille (up to 50km)

BAILLY SA, BD MOVING,
MARKETING MANAGER
February 2023 - January 2026 (2 years and 11 months)
Definition and implementation of the group's marketing and communication strategy. Creation of communication materials (flyers, business cards, sales visuals). Management of websites, referencing (SEO, SEA, and GEO), Google My Business, and social media. Customer satisfaction monitoring (CRM, surveys, analyses, and follow-up). Complete management of national (public, private) and international tenders: analysis, consideration of technical requirements, writing of technical memorandums and administrative files, and verification of file compliance.
en école de commerce
Thesis Jury
January 2021 - March 2026 (5 years and 2 months)
Marseille, France
Pedagogical approach based on concrete business cases. Ability to link theory and practice. Clear methodology and
BMW-MINI, BMW MOTORRAD,
MARKETING OFFICER
October 2021 - February 2023 (1 year and 4 months)
Development and monitoring of the marketing plan. Management of Salesforce CRM: data extraction, lead tracking, reporting. Management of social media, websites, and Google My Business. Email and SMS campaigns. Event organization: product launches, private sales, test centers. Implementation of acquisition and loyalty actions.