Margaux R.

Hello!

My name is Margaux, a marketing and communication specialist with over 5 years of experience in luxury, beauty, and high-end hospitality. I have contributed to ambitious projects, promoting both niche and renowned international brands.

🌟 Achievements

> International Event Management: Organization of the first global training seminar for a beauty brand and press launch of a new fragrance in France.

> Customer Experience Improvement: Optimization of the Net Promoter Score (NPS) by 16 points, organization of B2C events (Valentine's Day, Fête de la Musique...), creation of sales support tools (e.g., complete redesign of the bar menu), highlighting product ranges on shelves.

> Press Relations, Influencer Marketing & Content Creation: Organization of a thematic masterclass for influencers, contribution to a photoshoot organization (from needs definition to retouching approvals), content creation and social media management, consolidation of a network of nearly 200 specialized journalists and beauty influencers.

> Trade Marketing: Execution of B2B marketing campaigns to enhance brand visibility among industry professionals.

> Strategy & Corporate Communication: Comprehensive audit of a foundation to redefine its organization, with some proposals included in the business plan.

🔧 Key Skills

- Development of marketing and communication strategies

- Coordination and management of international events

- Press relations and influencer management

- Market watch and analysis

📌 References

> Luxury: Hermès, Fondation de la Haute Horlogerie

> Cosmetics & Perfumery: Puig (Nina Ricci and Dries Van Noten), La Compagnie de Provence, Levitum Paris agency, YPB association

> High-end Hospitality & Leisure: Accor, Meliá Hotels International, Loewe Hotels & Co, Disneyland Paris, Design Hotels AG