Margaux Rouanet

Hello! 🌞

Freelance digital marketing project manager with 4 years of experience in operational marketing, e-commerce, and web project management.

I help companies structure and execute their digital projects: website redesign or optimization, acquisition campaign management, customer journey improvement, and performance monitoring.

My approach is operational, structured, and results-oriented, with a strong ability to coordinate between internal teams and service providers, and a particular focus on user experience and business objectives.

- Digital Marketing Project Management

Scoping, planning, and coordination of web and marketing projects (website, campaigns, CRM), in conjunction with internal teams and service providers.

- E-commerce & Web Performance

Operational management of e-commerce sites, optimization of customer journeys, analysis of KPIs (traffic, conversion, average order value), and recommendations for improvement.

- Acquisition & Digital Campaigns

Implementation and management of acquisition campaigns (SEO, SEA, social ads, email marketing), with a test & learn approach and precise performance tracking.

- Content & Digital Visibility

Production and coordination of digital content (website, email, social media) in line with the brand platform and awareness and conversion objectives.

Key Skills:

Digital Marketing Project Management

Operational E-commerce

Website Redesign and Optimization

Google Analytics / GA4

SEO & Web Content

Social Ads (Meta, LinkedIn)

CRM & Email Marketing

Performance Management & Reporting

Agile Methodology / Test & Learn

Team & Provider Coordination.

Languages:

French (native)

English (bilingual)

Spanish (intermediate).

Looking forward to meeting you and offering my help!