Margaux Rey

• Leading the clients' development throughout the boutique's ecosystem: events organisation, support launches, better understanding of clients, 360 marketing action plans

• Creation and continuous improvement of the CRM strategy to achieve targets: KPIs' elaboration and monitoring, clienteling tools, marketing activations (gifting, newsletter, social)

• Development of a client community to improve client's engagement and service excellence: trainings, daily follow-up, retail briefings, international Dior clients' and external partners (palace hotels)

• Organization, delivery and participation of events and clients' treatments: retail events, fashion shows, haute couture and haute joaillerie, experiences

• Drawing up a 3-year strategy with all metiers (merchandising, hospitality, sustainability, etc.)

• Leading the WW Data & Insights strategy to contribute to improve client engagement

• Leading the definition, development and management of Data Centric business analytics, insights and strategic recommendations

• Owner of all topics on Data Centricity, Ecosystem and Database

• Leading the organization and Client community in the regions to become Data Centric driven

• Leading Clienteling tools, development and management

• Head of client knowledge across the brand

• Development and implementation of the Clienteling strategy

• Database management: implementation of new data collection tools, improve data quality