Freelancer profile translated to English.

Description

🚀 Consultant & Trainer in digital strategy, specializing in e-commerce and customer acquisition.

I support brands and companies in optimizing their digital presence to increase their traffic, boost their sales, and improve their visibility.

📌 My key expertise:

E-commerce optimization (WooCommerce, Shopify, conversion funnel).
Social media strategy & digital advertising (Instagram, TikTok, Google Ads).
SEO and content creation to maximize referencing and engagement.
Training and support for marketing teams & entrepreneurs.

📢 Want to boost your digital presence or train your team? Contact me now to discuss!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lille (up to 50km)

Leroy Merlin
External Trainer
CONSULTING AND AUDITS
January 2025 - February 2025 (1 month)
Lille, France
📌 Training HR teams in-store on a new employee training management tool.

💡 Description:
As an external trainer, my mission was to train Leroy Merlin store HR teams on the use of a new digital tool for managing employee training.
Quick and autonomous learning of the tool to be operational quickly.
Facilitation of training sessions for in-store HR to ensure smooth adoption.
Adaptation of training based on the needs and skill levels of the teams.
📌 Objective: Facilitate the transition to the new tool by making HR teams autonomous and efficient from the start.
Corporate Training Facilitation Pedagogical Transmission
ISEGcom
Lecturer & Communication Trainer
EDUCATION AND E-LEARNING
November 2023 - Today (2 years and 7 months)
Lille, France
I lecture at ISEG as a lecturer in digital strategy and communication. I help students understand new digital challenges, including:
The evolution of digital trends and foresight (analysis of innovations and anticipation of uses).
Social media strategies (Instagram, TikTok, LinkedIn, best practices, advertising, engagement).
Implementation of cross-channel strategies for fluid communication between different sales and communication channels.
Influencer marketing: collaboration with content creators, campaign activation, performance measurement.
📌 Training Objective: To train future digital professionals in the best strategies and tools of today and tomorrow.
Communication Consulting Analysis and Monitoring of Digital Trends Training Management and Facilitation Development of Digital Strategies
IUT ROUBAIX
Lecturer & Digital Marketing Trainer
EDUCATION AND E-LEARNING
March 2023 - Today (3 years and 3 months)
Roubaix, France
For 3 years, I have been helping students at IUT de Roubaix manage and steer social media for businesses. The program includes:
Creation and management of an effective digital presence (Instagram, Facebook, LinkedIn, TikTok).
Development of editorial strategies adapted to brand objectives.
Management of e-reputation and customer relations via social platforms.
KPI analysis and reporting to optimize the performance of actions taken.
📌 Objective: To enable students to develop practical and strategic skills for effectively managing social media in companies.
Training Management and Facilitation E-reputation Management Workshop Facilitation Creation of Engaging Content