Margaux Molinie

Artistic director, I design universes as one writes a story: with a clear vision, attention to detail, and a sensitive taste.

Graduated from École Penninghen, I have developed a demanding and conceptual approach to art direction, where the idea always precedes the form. This training taught me to think about a project in its entirety: from strategic positioning to visual direction, including narrative coherence.

I like to create identities that are not only aesthetic but embodied. Each project becomes a territory to explore: I define an intention, I establish the visual codes, the materials, the colors, the rhythms.

Coming from a photographic perspective, I have developed a particular sensitivity to light, textures, and atmospheres.

For me, being an artistic director is not just about doing "beautiful" work.

It's about giving direction, creating meaning, and transforming an intuition into a tangible experience.