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Margaux MacalusoMM

Margaux Macaluso

Graphic Designer & Illustrator

€300/day
Lille, FR
0-2 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Margaux

My mission? To create a coherent brand universe aligned with the heart of your business!

My name is Margaux, I'm a graphic designer/illustrator and I'm here to help you tell your story and make your voice heard. I'll guide you in building your visual identity, an identity that truly reflects you, driven by illustration: because illustration is what brings warmth, humanity, and emotion to a universe.

✏️ My way of working? I see it as developing a recipe!

Before drawing, there's the exchange phase. The one where I listen carefully to understand what makes your business unique, the challenges, the message you want to convey. This is crucial to offer you the most suitable recipe for your profile.

Then comes the time to select the ingredients. I test, compose, adjust, and let it steep, because the best ideas take time. Of course, you won't be left in the dark during this phase! I'll send you regular updates on the project's progress.

Then comes the tasting! You'll receive all the necessary files for setting up your visual identity, as well as a brand guide to ensure consistency. After receiving the deliverables, I won't abandon you (don't worry) and I'll be available for any questions or hesitations regarding your new art direction!

🌱 If you're building a brand with passion and want your visual identity to be created with heart too -> I'd be delighted to discuss it!
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Lille (up to 50km)

Experience

  • Studio FromScratch
    Founder & Graphic Designer
    March 2024 - Today (2 years and 3 months)
    Lille, France
    Creation and development of complete brand universes for the food industry: packaging design, print materials, digital materials, Instagram templates, illustration, patterns, and editorial illustration. Guiding brands in defining their visual identity and graphic storytelling.
    Visual Identity Brand Design Graphic Design Illustration Logo Creation
  • The Candist
    Graphic Designer
    February 2019 - August 2020 (1 year and 6 months)
    Hôtel de Ville, Paris, France
    Design of graphic materials and packaging, in connection with events and collaborations. Management of visuals for the Shopify site and social media. Art direction for photo shoots to ensure brand consistency.
    Graphic Design Illustration Packaging Editorial Design Web Design

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Education

  • Webdesign License
    Webstart School
    2019
    Design page web, application, arborescence d'un site et parcours utilisateurs. Motion design
  • Graphic Design License
    MJM Graphic Design School
    2018
    Création d'identité visuelle (logo, typographie, couleurs). conception et mise en page de revues éditoriales, affiches et projets print. Packaging food et boissons, projet de collaboration.

Skill set

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