Freelancer profile translated to English.
Back to original languageAbout Margaux
👩🏽💻 Freelance Consultant - Marketing Strategy & Business Transformation | Specialist in Wines, Spirits & Luxury Industries
- Who I am
10+ years of experience in business and marketing developmentfor premium wines & spirits.
My background (brand management, trade marketing, sales, project management) allows me to bring:
- A clearstrategic vision
- Recognizedoperational strength
-Seamless and agile integrationwithin your teams
- Expertise
- Strategy & Business Development : audit & recommendations, commercial policy (pricing, T&Cs...), sales in France and export, key and contractual account management, internal/external sales team management
- Project Management & Transformation : cross-functional management, creation/overhaul & launch of product lines, multi-stakeholder and multi-expertise coordination
- Marketing & Brand Management : market & positioning, storytelling, brand plans, sales support tools
- Consulting & Training : sales effectiveness, monitoring and reporting, coaching for executives & teams
- Why work with me?
Sector specialist: product expertise & in-depth knowledge of the premium & luxury market
Dual strategic & operational competence: relevance and effectiveness
ROI vision: every action aims for concrete business impact
Agility: in-person or remote, for one-off or ongoing assignments
- Assignment Formats
Long-term support: strengthen your teams over time
Occasional reinforcement: absorb peak activity or unblock a project
Part-time: flexibility according to your needs
French
Native or bilingual
English
Fluent
Can work on-site
Ivry-sur-Seine (up to 50km)
Experience
- Moët HennessyConsultant - Commercial Transformation CoordinationWINE AND SPIRITSDecember 2024 - Today (1 year and 5 months)Paris, France
- Sales planning project
- Digitalization of global Marketing Brand Plans project
- Coordination of complex and cross-functional projects
- Contribution to the MH Global commercial transformation project
- L'Encantada ArmagnacsConsultant - Sales StrategyWINE AND SPIRITSDecember 2024 - February 2025 (3 months)
- Market research - Premium French spirits in France
- Sales & marketing audit, diagnosis and recommendations
- Prioritization and planning of optimization opportunities
- Training in sales strategy and effectiveness
- Pierres de VinConsultant - Marketing and Sales Project Manager: Creation of a Spirits RangeWINE AND SPIRITSSeptember 2024 - Today (1 year and 9 months)
- Creation of a spirits range for the French market
- Project management and coordination
- Business and marketing development strategy
- Brand & Business management
- Product launch and cross-functional coordination
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Education
- Master in Marketing, Sales, and International Management of Wines and SpiritsINSEEC Wine & Spirits Institute2015
- Bachelor in Marketing, Sales, and International Management of Wines and SpiritsINSEEC Bordeaux International Wine Institute2013
Skill set
Categories
- Other