Freelancer profile translated to English.
Back to original languageAbout Margaux
With over 5 years of experience in tech and crypto, including 4 years in full-time positions as a PR manager or CMO, I have led the launch of innovative projects from scratch, combining marketing strategy, creative communication, and high-value partnerships.
After obtaining an MBA in digital marketing and with an initial background in fashion and luxury, I now aspire to reconcile these two worlds and put my skills to work for a sector that combines excellence, aesthetics, and cultural influence.
I have also founded a digital communication agency bringing together more than 20 influencers (between 10K and 300K followers), with whom I have conducted engaging and inspiring campaigns, with a strong impact on the targeted communities.
French
Native or bilingual
English
Native or bilingual
Italian
Basic
Portuguese
Basic
Can work on-site
Lisbonne (up to 50km)
Experience
- SiBorgCMOJune 2024 - May 2025 (11 months)Lisbonne, PortugalImplementation of marketing strategies (KPI, OKR)Identify and build relationships with our B2B clientsCreate and monitor the quarterly marketing roadmapRepresent our project at events such as ETHCC, Token 2049, and PBWSNegotiate and approve agreement terms with Key Opinion Leaders (KOLs); produce, manage, and monitor the deployment of partnershipsManage media relationsFrame and position the overall brand strategyOversee content marketing strategy and community managementTrack campaign ROICreation of campaignsImplementation of marketing strategies (KPI, OKR) Identify and build relationships with our B2B clients Create and monitor the quarterly marketing roadmap Represent our project at events such as ETHCC, Token 2049, and PBWS Negotiate and approve agreement terms with Key Opinion Leaders (KOLs); produce, manage, and monitor the deployment of partnerships Manage media relations Frame and position the overall brand strategy Oversee content marketing strategy and community management Track campaign ROI Creation of campaigns
- NemaxHead of Influence CampaignsOctober 2021 - August 2022 (10 months)Paris, France- Identify existing and new German influencers that represent a fit for Nemax brands.- In charge of the brand image of Pansy.- Build relationships with influencers, negotiate strategic partnerships and manage campaigns.- Analyze campaign results and define new influencer marketing strategies.- Set up reporting structures to measure the success of campaigns.- Recommend social media marketing content to implement with influencer campaigns.- Ensure marketing plan is delivered on time and on budget.- Work with the content team to define the message and positioning of Nemax brands.
- NemaxInfluence marketing managerJune 2021 - October 2021 (4 months)Paris, France- Identify existing and new German influencers that represent a fit for Nemax brands.- Help with Pansy's branding.- Build relationships with influencers, negotiate strategic partnerships and manage campaigns.- Analyze campaign results and define new influencer marketing strategies.- Set up reporting structures to measure the success of campaigns.- Recommend social media marketing content to implement with influencer campaigns.- Ensure marketing plan is delivered on time and on budget.- Work with the content team to define the message and positioning of Nemax brands.
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Education
- Master of BusinessMBA Specialized in Digital Marketing & Business2022Master 2 (M2), Digital Marketing & Business
- Master of Mass CommunicationEFAP - School of New Communication Professions2022Master 1 (M1), Communication
Certifications
- Prestashopprestashop2022