Freelancer profile translated to English.
Back to original languageAbout Margaux
After four years of experience in marketing, first in a startup and then on my own as a consultant, I have been working for two years for organizations involved in environmental protection. I am currently looking for new projects to invest in long-term, as well as one-off assignments to help you launch, reposition, or develop your projects.
SEO
- Technical audit of your site and recommendations
- Creation of semantic cocoons around important themes
- Writing SEO-optimized content
- Optimization of the overall structure of your site and individual main pages
- Local SEO optimization
- Link building
- Implementation of reporting tools
Copywriting
- Writing your landing pages, product pages, and other web writing needs
- Writing articles or press releases
- Writing requiring the simplification of scientific content, including research in the literature on the themes of climate change, marine and coastal ecosystem protection, and biodiversity conservation
Communication
- Management of your press relations
- Content creation for your website or social media
- Support for your brand positioning and development of your messaging
- Media training
- Crisis communication (preparation for potential crises, organization of responses, and reaction to media crises)
Marketing Strategy
- Development of a short, medium, or long-term marketing strategy based on your growth objectives
- Analysis and optimization of various acquisition/awareness levers
- Analysis and optimization of your conversion rate
- Optimization of your presence across all digital channels
- Research for new relevant growth levers
- Negotiation and management of partnerships
French
Native or bilingual
English
Fluent
Spanish
Conversational
Portuguese
Conversational
Can work on-site
Nantes (up to 50km), Paris (up to 50km)
Experience
- Asc Aquaculture Stewardship CouncilCommunications ManagerAGRICULTUREJanuary 2021 - Today (5 years and 5 months)Nantes, France• Development of marketing objectives and budget allocation• Definition of messaging and communication strategies for France• Press relations (press releases, interviews, press events)• Crisis communication• Coordination of an annual 360° campaign with 55 partners
- Impact HubEvent ManagerCIVIC AND SOCIAL ORGANIZATIONSJanuary 2019 - August 2019 (7 months)Lisbonne, PortugalOrganization of events on environmental issues to raise public awareness and bring together engaged local stakeholders. +100 participants per event.
- Helpling (Rocket Internet)Head of Marketing FranceE-COMMERCEMarch 2016 - May 2018 (2 years and 3 months)Paris, FranceHelpling is the leading platform in Europe connecting cleaning services with individuals. Founded in Germany within Rocket Internet in 2014, the startup has raised over 70 million euros and expanded into 10 countries.Responsible for budget allocation and achieving our acquisition goals in France, I was in charge of the following marketing activities:*Performance Marketing(SEA, Facebook ads, Display, Youtube, email marketing...)*Direct Marketingoffline and online (partnerships, advertising, magazines, flyering, direct mail, radio...)*Search Engine Optimization(on-page optimization, link-building, KPI follow-up)*Press Relations(creation and distribution of press releases, building privileged relationships with journalists, numerous publications in newspapers including Les Echos, Challenges, Le Figaro...)
Reviews
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Education
- Master in ManagementEmlyon Business School2016Spécialisation marketing & marketing digital
- Master in Coastal and Marine ManagementUniversity of Akureyri, Iceland2019Biologie Marine, Océanographie, Economie des Ressources Naturelles, Halieutique, Innovation en Aquaculture.
Certifications
- From Linear to CircularEllen MacArthur Foundation2019