Freelancer profile translated to English.
Back to original languageAbout Margaux
👋📢 I am available to support you, train you, manage your campaigns and analyze them, or build your paid advertising strategy on social networks (Facebook, Instagram, Tiktok, Snapchat, Pinterest, or Linkedin) and on Google Ads.
đź’» 5 years as a Senior Consultant in Paid Social Media at Keyade | GroupM
💻 1.5 years as Head of Paid Social Media & Display at Showroomprivé.com
đź’» Self-employed for 3 years helping advertisers & agencies achieve their goals.
👩🏻‍🏫 I am expanding my skills by training further on Google Ads to offer you more comprehensive support.
đź“Ť Development of Branding & Performance strategies in response to advertiser needs
đź“Ť Recommendations on platforms, audiences, and ad formats
đź“Ť Operational management of campaigns on Social Networks (Facebook, Tiktok, Snapchat, Pinterest, Twitter, Linkedin..)
đź“Ť Budget monitoring and optimizations
đź“Ť Reporting highlighting KPIs according to the objective (reach, engagement, consideration, traffic, or conversion)
đź“Ť Supervision and support of juniors
đź“Ť Data modeling (Data Studio)
đź“Ť Product feed management on Lengow or other tools
French
Native or bilingual
English
Fluent
Can work on-site
Bordeaux (up to 15km), Paris (up to 10km)
Experience
- FreelanceSenior Paid Social ConsultantCONSULTING AND AUDITSSeptember 2022 - Today (3 years and 9 months)Bordeaux, FranceKR WAVEMAKER - Burger King // Trainline // Clarins // Perrigo :✔️ Operational campaign management: creation, optimizations✔️ Budget monitoring✔️ Monthly reporting: analysis, strategic & creative recommendations✔️ Client relationship managementAPACHE CONSEIL - Shark // Medor & Cie // Diezz :✔️ Account audit✔️ Assistance in developing a client strategy aligned with objectives✔️ Creation of internal tools for better productivity: budget tracking, naming convention, media planDIGITAL SPARKKS - Caméléon des mots // Shiness Jewelry :✔️ Operational campaign management: creation, optimizations✔️ Budget monitoring✔️ Monthly reporting: analysis, strategic & creative recommendations✔️ Client relationship managementINTUITI - CWF // La Maison du Whisky // CETIH :✔️ Operational campaign management: creation, optimizations✔️ Budget monitoring✔️ Media plan creation & recommendations✔️ Client relationship managementLE BARN :✔️ Support in creating a product catalog✔️ Unblocking a situation regarding the creation of an Instagram Shop, now live
- Showroomprive.comPaid Social Media & Display ManagerE-COMMERCEMarch 2021 - Today (5 years and 3 months)Franceđź“Ť Responsible for Paid Social activations and strategies implemented on various platforms: Facebook & Instagram, Snapchat, Pinterest, Tiktok, Youtubeđź“Ť Budget monitoring and adherence to set objectivesđź“Ť Recommendations for campaigns aligned with commercial operations and in synergy with the E-influence, brand content, and CRM departmentsđź“Ť Management and support of a junior to ensure their skill development and operational autonomyđź“Ť Responsible for occasional and ongoing Display activations through networks such as: Relatia, Adikteev, Leboncoin, Adsocy, Mozoo...đź“Ť Product feed management via Lengow to ensure the proper functioning of automated campaigns
- GroupM - FranceSenior Paid Social Media ConsultantDIGITAL AND ITMarch 2016 - February 2021 (5 years)ĂŽle-de-France, Franceđź“Ť Development of Branding & Performance strategies in response to advertiser needsđź“Ť Recommendations on platforms, audiences, and ad formatsđź“Ť Work on synergy with SEA (Google Ads) for a better approachđź“Ť Operational management of campaigns on Social Networks and Display platforms (Facebook, Twitter, Snapchat, Linkedin, Youtube, Quantcast, Adara...)đź“Ť Budget monitoring and optimizationsđź“Ť Reporting highlighting KPIs according to the objective (reach, engagement, consideration, traffic, or conversion)đź“Ť Supervision and support of juniorsAccounts: Adidas-Reebok, Allianz, Jules, Sessun, Marionnaud (previously Blizzard, Ford, Playstation, Uniqlo, Transavia, Belambra, Sony Mobile, Maje, Tiffany&Co, Truffaut, Cocooncenter...)
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Education
- License, Marketing and Communication NetworksIUT d'Aix Marseille2016Licence, Marketing et RĂ©seaux de Communication
- Bachelor in Operational Unit Management, Marketing and Sales OptionGrenoble School of Management2014Bachelor responsable d'unité opérationnelle, Option marketing et commercial
Certifications
- BluePrintFacebook2020
- Snapchat FocusSnapchat2022