Freelancer profile translated to English.

Description

After 6 years at L'Oréal Luxe - in Marketing Development and Brand Content for Armani & Lancôme, I took flight in 2019 with the launch of ŌKAN STUDIO, a semi-fine jewelry brand inspired by Japan and architecture.

As a 360 marketing expert, I conceived the brand from A to Z, from the creation of the brand platform to the design of the jewelry, including content creation and digital strategy.

In parallel with my activity, I am looking to support brands in their development by bringing them my experience in Branding, Brand Content & Acquisition.

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris 12e Arrondissement (up to 15km)

ŌKAN STUDIO
Founder & Artistic Director
LUXURY GOODS
March 2019 - Today (7 years and 3 months)
Région de Paris, France
BUSINESS STRATEGY
- Market and positioning study
- Development of a business plan & budget definition
- Distribution development (targeting, approach, negotiation)

CREATION & COMMUNICATION
- Creation of a brand platform focused on the mission "to give women the energy and ambition to make their lives a work of art"
- Creation of the brand identity (logo, visual identity, graphic charter)
- Study, design and 3D prototyping of all jewelry (self-taught on Rhinoceros)
- Writing of press kits and journalist outreach (ELLE, Madame Figaro, Vanity Fair)

PRODUCT DEVELOPMENT
- Supplier research (jewelry workshop, packaging manufacturer)
- Production monitoring (quality, costs, deadlines)

BRAND CONTENT
- Development of the omnichannel content strategy (social, e-commerce, CRM)
- Art direction and organization of two campaign shootings (photo + video)

DIGITAL MARKETING
- Creation of an Instagram community (community management, influence, partnerships, ads)
- Creation and management of an e-commerce site (UX, E-Retail)
- Implementation of an acquisition strategy (SEO, Facebook & Instagram ads, CRM)

EVENT MANAGEMENT
- Organization of 4 pop-ups (merchandising design, digital activation and communication, sales)
Branding Brand Content Web Marketing Strategy Traffic Acquisition Growth Hacking Art Direction Product Development Event Management
L'Oréal
International Brand Content Manager - Lancôme
FASHION AND COSMETICS
September 2017 - March 2019 (1 year and 6 months)
Levallois-Perret, Île-de-France, France
BRAND CONTENT
- Implementation of an editorial calendar aligned with SEO trends and country demands
- Briefing and supervision of the artistic direction of editorial themes with the Publicis teams
- Organization and orchestration of shootings and post-production monitoring (photo and video)

DIGITAL STRATEGY
- Creation of comprehensive digital activation kits (social, e-merch, CRM, display)
Web Marketing Strategy Brand Content
L'OREAL DMI
International Marketing Product Manager - Armani Beauty
FASHION AND COSMETICS
March 2016 - March 2019 (3 years)
Levallois-Perret, France
BUSINESS STRATEGY
- Market and positioning study for Color Cosmetics and Fragrance
- Development of marketing plans aligned with Mr. Armani's and our regions' requests

CREATION
- Writing of product concepts, packaging, retail & event concepts

PRODUCT DEVELOPMENT
- Orchestration of product development with formulation, packaging & logistics teams

360 MARKETING
- Development and production of the launch strategy (communication, digital, retail merch & training)
Business Strategy Copywriting Product Development